Product Marketing Manager - SMB Growth at Glassdoor

Glassdoor logo


(94 open jobs)

Search millions of jobs and get the inside scoop on companies with employee reviews, personalized salary tools, and more. Hiring? Post a job for free.

Job title
Product Marketing Manager - SMB Growth
Job listing last updated at
Jul 8, 2019
Job listing location
Mill Valley, CA
Job listing source
Job listing link
External link
Bay Area company location: 100 Shoreline Hwy, Mill Valley CA

Job description

Our mission is to help people everywhere find a job and company they love. We are disrupting an industry by changing how people search for jobs and how companies recruit top talent.

As the Product Marketing Manager focused on SMB Growth, you’ll define the customer journey from awareness to conversion to growth and action the biggest opportunities for optimizing each step of this journey. You’ll help shape the voice of the product and help it grow a loyal customer base. This means you work with a cross-functional team across sales, corporate communications, product, engagement, and more. In this role, you’ll be creating and driving marketing strategy from beginning to end. Your audiences will include both our self-serve customers -- the fastest-growing segment and a top strategic area of Glassdoor’s business -- and our SMB direct sales clients.


  • Build a vision for customer lifecycle phases. Develop and own global lifecycle programs and campaigns to drive measurable incremental growth and/or product engagement and improve customer relationships/experiences
  • Develop strategies that move customers through a lifecycle phase across multiple channels and geographies
  • Manage the relationship with Marketing and Product stakeholders, including goals and priorities alignment, content strategies alignment, new opportunities identification, audience segmentation, and KPIs
  • Identify and build business cases for and execute on new channel opportunities. Manage program-related Business Requirement Documents (BRD), identify data requirements and use cases to support customer strategies and program goals
  • Partner with Engagement Marketing team to develop and produce campaigns successfully. Define reporting requirements and own communication of programs performance to stakeholders and leadership
  • Act as the voice of the customer through insights and institutional knowledge to influence the product roadmap, drive impactful messaging in-product, across external channels, and to internal stakeholders


  • 5-7 years of work experience in growth marketing or a growth product management role, preferably at a B2B technology company
  • Experience in the design, development and management of lifecycle marketing programs and strategies
  • Excellent interpersonal and communication skills, with experience in collaborating with cross functional teams
  • Distinctive problem-solving, strategic thinking, and analytical capabilities, with a demonstrated capacity to roll out highly personalized, data-driven marketing campaigns using iterative A/B test designs
  • End-to-end project owner that is self-motivated, self-directed, and able to thrive in a fast-paced environment

Why Glassdoor?

  • Work with purpose – join us in creating transparency for job seekers everywhere
  • Glassdoor gives back! Glassdoor is a Pledge 1% member; all employees receive 3 paid volunteer days per year
  • 100% company paid medical/dental/vision/life coverage; 80% dependent coverage
  • Long Term Incentive Plan
  • 401(k) Plan with a Company Match to prepare for your future
  • Sunny & peaceful Mill Valley offices located right on the water
  • Walking, running and biking trails steps away from the office
  • Onsite gym and fitness classes
  • Free catered lunch; new menu daily
  • Paid holidays and flexible paid time off
  • Your choice between Mac or PC
  • Dog-friendly office (with dog-free zones if you are so inclined)
  • Free parking

Glassdoor is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, age, veteran or military status, or any other category protected under the law. Glassdoor is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.  

Let Bay Area companies find you

Join candidate network