Trackingplan Funding & Investors

Trackingplan automatically documents and monitors all the data you are collecting for analytics, marketing, or sales. It’s installed in minutes and provides data governance and observability to make sure your tracking is happening as you planned, and that you are collecting only the right data. Adding just one script in your frontends with your tag manager, it watches and models in real-time everything your Web or mobile Apps send to third parties like Google Analytics, Amplitude, Intercom, Hubspot, ... to give you from day one: - An always up-to-date documentation and data dictionary. Get rid of your spreadsheets and check if what’s implemented is what you expected. - Alerts when there are schema inconsistencies in events, properties, user attributes, or UTM params you are collecting. Avoid data downtimes and make decisions on reliable information. - Traffic anomalies detection of each event, with attribution analysis. Detect product problems and easily debug and fix the causes. Trackingplan is trusted by data-intensive teams like Typeform, Freepik, Flaticon, or Spotahome. Unlike other solutions, it doesn’t require any technical skills to set up or use, and actually observes all kinds of customer data, even in your custom collectors.