Pluralytics

Minneapolis, MN

Pluralytics is the first language intelligence solution powered by people's values. We provide deep intelligence: from your email campaigns to your social content to your web presence. Our platform “reads” content, tells you who it appeals to - and why - and then recommends changes to appeal to more people. Our leading-edge approach is rooted in behavioral science and machine learning and identifies whether a company speaks effectively to its values-driven customers. In a deeply fragmented polarized marketplace, more than 50% of all consumers are values-based consumers. Almost every word we choose conveys values. Choose wisely. Using analyses of over 20 million words and counting, we successfully tested our prototype with a Fortune 500 innovator and invented time-sensitive values words analysis insights on unfolding events like the COVID-19 pandemic. Leading-edge experts in the field have praised our methods. The Creative Destruction Lab (CDL) —a highly competitive, seed stage program for massively scalable science-based start-ups, recently selected Pluralytics to join their AI stream. With accelerators at Oxford University, Paris, Toronto and Atlanta, CDL works with startups that employ innovations in technology and business models that promise a chance of delivering massive improvements to economic productivity and human welfare.