Assistant BD Manager - Artist - CASETiFY

Purpose of Position

• CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
• We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 20+ nationalities.
• We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Job Description:

 • Be responsible for end to end management of global/local artists projects indcluding new collection design, GTM execution etc.

• Assist Brand Collaboration Manager on the planning and development of China Artists Collection Strategy.

• Actively identify and scout local artists for collaborations based on specific style, geo location, or audience demographics

• Project manage colab/artist collection launches and manage external partners relations - from internal communications, to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch

• Optimize and initiate engaging and sales-driven marketing activations with partners, including but not limited to social media, influencer campaigns, content-driven campaigns. With clear objectives to increase sales, drive website traffic and conversion, and/or partners engagement

• Coordinate with internal and external parties to ensure successful project launch, including legal team, creative team, e-commerce team, retail team and social influencer team, etc. 

Requirements:

• Bachelor Graduate with at least 5+ years of marketing experience (International education or work experience will be an advantage)

• Fluent in English and Mandarin, both written and verbal is a MUST

• A good team player with solid interpersonal skill to deal with both internal parties and external partners

• Strong interest in marketing with a good sense of art • Strong multi-tasking skill, willingness to learn, and ability to meet tight schedule

• Having a strong interest in global/local artist commercialization would be a plus.