Associate Manager, Offline Marketing - Ro

Job Title: Associate Manager, Offline Marketing
Job Location: New York, NY
Job Listing URL: https://jobs.lever.co/ro/b51d1c16-b687-482c-877d-11b23b32ff35
Job Description: Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.

The healthcare system today is not designed to help patients achieve their goals. It’s designed around institutions such as hospitals and insurance companies. A patient centric healthcare system is one that is designed around the goals a patient wants to achieve. We’re building healthcare that puts patients in control, provides reactive and proactive care, has transparent pricing and process, is extremely effective and ridiculously convenient, and evolves over time based on patients’ goals.

Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years (2021-2024). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.

We are seeking a data-driven Associate Manager on our Offline Marketing team to help support driving new patient growth from our Offline channels (e.g. linear TV, CTV, programmatic TV, out of home, audio). Reporting to the Senior Manager, Offline Marketing, you will play a key role in leading campaign optimization and strategy most notably across our TV campaigns. The ideal candidate is an analytical self-starter who can balance day-to-day management with strategic planning, using data to drive decision making. This role is highly cross-functional and requires a collaborative approach to working across multiple agency partners, Creative, Analytics, Legal, Product Marketing, and Medical teams.
What You'll Do:
Help to plan and deploy offline marketing budget (largely TV and audio) across multiple business units, ensuring that our mix of spend across channels is aligned with the overall strategy
Analyze and synthesize weekly performance into high level summaries for budget owner stakeholders
Review daily TV logs to ensure our purchased spots are priced and attributed correctly
Dive into TV network/daypart level performance and make necessary optimizations based on CPV and CAC targets
Help to optimize direct and programmatic streaming TV campaigns against inventory, creative, demo and audience targeting
Keep a pulse on budget pacing as pre-logs come in and make the necessary adjustments to ensure that we hit our budget targets
Help to map out and price high profile opportunities across broadcast and live sports, and if suitable, work to lock in and traffic inventory
Work with our agency to help draw up a shortlist of new network tests on cable based on historical performance and agency recommendations
Work with our creative teams to share creative performance learnings across both audio and TV campaigns to help inform future creative strategy
What You’ll Bring to the Team:
You have a minimum of 3-4 years of experience in a marketing, growth or media planning role
You are familiar with managing TV (linear + streaming) and audio (radio + podcast) acquisition programs
You have marketing experience working on high growth products with a minimum budget of $4M+/month
You have a passion for data and possess the expertise to utilize both qualitative and quantitative information in effective decision making
You consistently have a pulse of what networks/dayparts/shows are performing well and which are not performing well across TV and audio campaigns
You are an active consumer of media and you have a deep understanding of the broader media landscape and general trends within key offline channels
You have experience and are familiar with running A/B, multivariate, and geo tests
You are familiar with the nuances and complexities of the various attribution approaches for offline channels
Comfort in collaborating cross-functionally in a fast-paced environment
Experience in GA4, Looker, Mixpanel and Tatari preferred (Metabase, Tableau & Podscribe experience is a plus!)
We've Got You Covered:
Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness