Business Development Manager, eCommerce - AppLovin

AppLovin’s e-commerce team helps e-commerce brands convert new and repeat shoppers at a massive scale through our industry-leading network of in-app supply. By leveraging the same performance-based targeting techniques as Social, Audience+ delivers the right ads to the right shoppers in order to ensure advertisers reach their ROI goals. This is achieved by adapting AppLovin's renowned AI-advertising engine, AXON, previously celebrated in mobile performance marketing, to the e-commerce sector. 

We are looking for a motivated and analytical demand-side business builder with experience in eCommerce marketing. With our successful pilot completed, we are now ready to launch this product to market. This role offers a unique chance to shape a new business line from its inception and drive significant growth.

In this prominent role, you will be crucial to the expansion of AppLovin's new eCommerce advertising initiative. You will engage directly with eCommerce partners and participate in strategic discussions with digital marketers, focusing on identifying and capitalizing on opportunities to boost revenue across our platform.

Please note that this role requires onsite presence at our office.

Who you are

• Top performer with experience in digital marketing and ad tech, particularly in the eCommerce sector; expertise with platforms like Shopify is a plus.

• Excellent attention to detail and highly organized

• Balances operational, analytical, and sales skills, capable of acting both as an operator/analyst and an effective seller when necessary.

• Ability to work independently and with a team in a fast-paced and dynamic environment

What you'll do

• Proactively contact new/existing e-commerce partners and educate, propose and secure buy-in for AppLovin’s new eCommerce growth solution.

• Strong consultative sales approach to engage with CMOs/Head of Marketing 

• Understand what matters most to your partners and drive an action plan for growth.

• Partner with the broader AppLovin Business Development and Sales teams in the region.

• Attend industry events and conferences to represent AppLovin and grow your industry knowledge.

Requirements

• BA/BS degree preferred with a strong academic record. 

• At least 3 years of client-facing experience working with digital marketers (ecommerce experience preferred).

• Understanding of the mobile ad & ecommerce ecosystems.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on March 12, 2024.

Please see the independent bias audit report covering our use of Covey here.