Communications Planner and Strategist - Tatari

Tatari is on a mission to revolutionize TV advertising. We work with some of your favorite disruptor brands—like Calm, Vuori, Rocket Money, and hundreds more—to grow their business using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience. Our technology and services are pushing the industry forward, enabling businesses of any size to advertise on TV.

Named one of the 16 Hottest Ad Tech Companies by Business Insider and Best Places to Work by Inc. Magazine, Tatari is experiencing rapid growth. Our executive team is comprised of former founders and senior leaders at fast-rising startups like Shazam, TrueCar, AdapTV, and LiveRail and larger, more established tech companies like Amazon, Google, Meta, Microsoft, and Yahoo.

The Communications Planner and Strategist will be responsible for developing, presenting and stewarding holistic (i.e. across all channels) media plans & strategies for Tatari clients. This role requires not only a deep & broad understanding of the media landscape and superior communication skills, but also a strong analytical prowess, with a passion for leveraging data and technology.

Key Responsibilities:

• Use research, analytics tools, and processes to understand media preferences, channel behaviors and interests, shopping & purchase triggers, media consumption patterns, and advertising trends 
• Gather data from Tatari clients, and work with our data science team, to provide strategic, consumer-insights-driven cross-channel media recommendations
• Develop and execute comprehensive media plans that align with client objectives and budgets. Use data and analytics, not instinct or tradition.
• Conduct media research and analysis to identify optimal media channels and placements—inclusive of tried and true channels as well as bleeding edge opportunities
• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners
• Monitor and analyze campaign performance, providing insights and recommendations for optimization
• Present to C-level executives

Qualifications:

• Minimum 5 years of experience in media planning across various channels (TV, search, social, radio, digital OOH, etc.)
• Proven track record of successful media planning campaigns across all marketing channels (offline and online). Bonus for experience negotiating media rates and terms with vendors
• Experience working with data-driven media planning tools and technologies. Superior knowledge of Media-Mix Modeling and Design of Experiments is an absolute must.
• Deep understanding of media landscape, trends and emerging technologies
• Strong analytical skills, including proficiency in data analysis and interpretation
• Excellent communication and presentation skills
• Strong problem-solving and decision-making abilities

Benefits:

• Competitive salary $120,000-180,000 annually (90% base + 10% incentive bonus)
• Equity compensation
• Health insurance coverage for you and your dependents
• Unlimited PTO and sick days
• Snacks, drinks, and catered lunches at the office
• Team building events 
• $1,000 annual continued education benefit
• $500 WFH reimbursement
• Monthly lifestyle spending reimbursements
• FSA and commuter benefits
• Monthly Company Wellness Day Off
• Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.

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