Content Marketing Specialist - Rootly

At Rootly, we are on a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry leading incident management platform that allows companies around the world to consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.

Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Tripadvisor, Squarespace and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.

Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.

About this Role:

As a Content Marketing Manager, you will be a key player in shaping the narrative around our products and driving engagement with our target audience. We are seeking a highly skilled and motivated individual who will have the opportunity to lead our content strategy, creating content that educates and excites our audience of Site Reliability Engineers, Engineering Leaders, and other practitioners in the reliability and incident response space. You will:

• Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives.
• Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry.
• Utilize your deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic.
• Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy.
• Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience.
• Tailor content to resonate with technical audiences, particularly in the Devops/SRE space.
• Leverage social media channels to amplify our content, engage with our audience, and build a strong online community.
• Develop and implement social media campaigns that align with our brand and marketing goals.
• Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience.
• Collaborate with cross-functional teams to ensure successful event participation.

The Ideal Candidate: 

• Proven expertise in content marketing with a focus on B2B SaaS
• Extensive proficiency in SEO strategies
• Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
• Startup experience highly preferred 
• Advanced skills in social media management
• Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset
• Prior events experience is a bonus though not a mandatory requirement
• Some light design experiece or abilities (simple Canva graphics etc) would be an asset but not required

Benefits:

• Comprehensive medical, dental and vision
• 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
• M2 MacBook Pro of choice
• $1,000 for health and wellness
• $1,000 for home office
• $1,000 for visiting a teammate located in a different geography
• WeWork membership
• Weekly happy hour on Friday
• Learning and advancement budget at your discretion
• Annual retreat - at least once a year we gather together in person 🏝️
• Ground floor opportunity to be an early member of a fast growing venture-backed startup