Growth Marketing Manager, Account Based Marketing - Anthropic

About the role

We are looking for our first ABM-focused growth marketer. You will own our end-to-end customer acquisition strategy across segments including enterprise and startups, and will execute across online and offline channels to acquire new customers and fuel our growing GTM efforts across our B2B SaaS and API product lines. 

In this role, you'll lead our account-based marketing (ABM) strategy, execute targeted campaigns, and drive growth through a mix of digital and traditional marketing tactics. This role offers an exciting opportunity to shape our ABM and growth marketing strategies while working closely with Sales to drive real business impact. The ideal candidate has a strong background in B2B marketing, with experience in both ABM and growth marketing strategies.

Responsibilities:

• Develop and execute a comprehensive ABM strategy in close partnership with Sales leadership, balancing making a series of bets in key segments and industries while focusing on reaching priority accounts
• Be responsible for a percentage of the sales pipeline, driving lead generation and influencing opportunities across all sales stages
• Plan and execute multi-channel ABM campaigns, including LinkedIn advertising, webinars, content marketing, and lifecycle marketing initiatives
• Establish and maintain marketing operations fundamentals, including reporting, analytics, email and marketing technology stack optimization
• Implement and optimize digital marketing strategies across various channels to support both product-led and sales-led growth
• Develop and manage a program of marketing experiments, including newsletters, sponsorships, and scaled events
• Collaborate with cross-functional teams (Marketing, Comms, Data Science, and Product) to align strategies and maximize impact
• Balance efforts between Claude For Work and other product lines, targeting digital native businesses, enterprises, and startups as needed

You may be a good fit if you:

• Have 10+ years of B2B marketing experience in both startups and hyper-growth/scaled technology companies, with at least 3 years of owning the strategy and execution for Account-based Marketing (ABM) and Enterprise Demand Generation
• Strong familiarity with marketing a technical or business solution to developers and technical audiences - CTO, CIO, leaders or decision-makers in Software Engineering, Data, Product, Infrastructure, Technical Research
• Possess extensive experience running, building, and managing Demand Generation and Growth Marketing campaigns on platforms like LinkedIn Ads, Google Ads, etc. and have managed significant marketing budgets
• Have worked side-by-side with sales teams to accomplish ambitious revenue goals 
• Are comfortable with marketing operations tools such as CRM systems, marketing automation platforms, targeting and analytics tools
• Have experience in content marketing, webinar production, and lifecycle marketing
• Demonstrate strong analytical skills and are comfortable working with data to measure campaign performance and ROI
• Can balance strategic thinking with hands-on campaign execution

Deadline to apply: None. Applications will be reviewed on a rolling basis.