Growth Marketing Manager - Canary Technologies

Job Title: Growth Marketing Manager
Job Location: New York, NY
Job Listing URL: https://jobs.lever.co/canarytechnologies/222a2b35-3494-4dd7-96bb-bbb9d225fd4b
Job Description: About Us
Canary Technologies is a fast-growing enterprise hospitality technology company that provides hotels with innovative solutions to drive efficiency and enhance the guest experience. Our core solutions get rid of antiquated technology in hotels. With backing from some of the top investors in Silicon Valley, including Y Combinator, Canary Technologies is trusted by thousands worldwide and serves some of the world’s largest and most iconic hotel brands.

About the Role
The Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement. This role involves both strategizing and managing campaigns across different channels, including email marketing, field marketing, paid digital and more. The ideal candidate will possess strong organizational skills, creativity, and a deep understanding of performance marketing.
Responsibilities
Own Campaign Strategy & Execution for Specific Verticals and Segments
Develop and implement comprehensive marketing strategies across multiple platforms, ultimately owning growth marketing for certain segments and verticals
Manage and optimize end-to-end campaign execution, from planning to analysis
Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery

Regional Events
Plan and execute end-to-end marketing campaigns for regional events, including webinars, sales-driven events and local meetups, with a strong focus on European markets
Collaborate with sales teams and stakeholders to maximize event visibility and engagement
Measure and analyze the effectiveness of regional marketing efforts and adjust strategies as needed

Email Marketing
Design and execute targeted email marketing campaigns to drive engagement and demand
Develop personalized email content and strategies
Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions

Digital Marketing
Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
Integrate digital campaigns together with other channels, to ensure a consistent message and experience for customers and prospects

Data Analysis & Reporting
Utilize data-driven insights to guide marketing strategies and decisions
Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
Provide regular reports and recommendations to senior management based on campaign performance and market trends
Qualifications
3+ years of experience in growth marketing, field marketing, digital marketing, or a related role with a proven track record of managing successful multi-channel campaigns
B2B SaaS and start-up experience is a plus
Strong understanding of regional event marketing, particularly pre and post event marketing
Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft) and digital advertising platforms (e.g., Google Ads, LinkedIn)
Strong project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners