Head Of Digital Growth - Eko

Eko is an e-commerce startup that helps brands like Walmart, Lego, Caraway, and Mattel optimize their product galleries with interactive videos and advanced analytics. Our platform transforms shopping into an interactive experience, bringing products to life like never before. 

As we embark on our next phase of expansion, we are seeking a dynamic Head of Digital Growth who thrives in dynamic, "figure-it-out-as-we-go" environments. You will drive our lead generation through paid campaigns and help us grow. This role is a unique opportunity to have a massive impact on our go-to-market (GTM) strategy.

Timing is everything. Join Eko at a critical moment where your contributions will directly shape the future of online shopping. This is your opportunity to advance your career in a dynamic, supportive environment that nurtures your growth and amplifies your impact.

WHAT YOU’LL DO...

• Lead Generation: Plan, execute, and optimize paid campaigns across social media (LinkedIn, Instagram), Google Ads, and other digital platforms to drive high-quality leads.
• Performance Optimization: Monitor and analyze campaign performance, using data-driven insights to optimize targeting, bidding, and ad creatives for maximum ROI.
• PPC Management: Take a hands-on approach to managing pay-per-click (PPC) campaigns, ensuring they are efficient, targeted, and delivering strong ROI.
• Budget Management: Manage budgets for paid media campaigns, ensuring efficient allocation of resources and tracking expenditures.
• Campaign Strategy & Execution: Build and manage end-to-end campaigns with a hands-on approach, ensuring alignment with business objectives.
• Market Research: Stay updated on industry trends, competitor strategies, and emerging digital marketing technologies to maintain a competitive edge.
• A/B Testing: Conduct A/B tests to optimize performance and improve conversion rates.

OUR DREAM CANDIDATE HAS…

• At least 5+ years of experience leading a demand generation function in the B2B e-commerce sector.
• hands-on experience running successful paid campaigns across platforms like LinkedIn, Instagram, and Google Ads, with a specific focus on PPC
• Strong analytical skills with experience in A/B testing and performance optimization.
• Ability to think strategically while executing campaigns.
• Experience building strategy and executing across a variety of demand gen channels, including SEM paid social, paid media partnerships, content syndication, website, events, and more
• Experience with CRO and web testing and optimization tools
• Knowledge and hands-on experience with marketing & sales automation tools such as Hubspot.
• Excellent written and verbal communication skills, with the ability to influence and collaborate effectively with stakeholders at all levels of the organization

WHO WE ARE

• At eko, we believe in a creative approach to everything, no matter what role we’re in. We believe in meaningful choice, both at work and in life, and know our workplace only gets better when people can bring their whole selves to the office. We’re software developers and spray paint artists, poets and producers, fantasy sports fans and financial whizzes, chess-heads and UXperts, pop culture nerds and product managers, data wizards and yoga instructors. We have as many stories as we do people, and we can’t wait to hear yours.
• Eko is committed to building a diverse, equitable, and inclusive workforce and to representing everyone who wants to build a more creative future. We are an equal opportunity employer and consider all candidates for employment regardless of race, color, religion, sex, national origin, age, disability, marital status, military or veteran's status (including protected veterans), sexual orientation, gender identity, or other protected class. We’re based in NYC with offices in Tel Aviv.