Manager, Digital Marketing - BridgeBio

About BridgeBio

BridgeBio is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.

Our focus on scientific excellence and rapid execution aim to translate today’s discoveries into tomorrow’s medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.

To learn more about our story and company culture, visit us at https://bridgebio.com

Who You Are

BridgeBio is looking for a Manager, Digital Marketing to support our social media campaigns and digital marketing team. This position will lead social media campaign execution and be responsible for the ongoing health and management of those campaigns across BridgeBio commercial. In this role, you’ll work to ensure cross-functional creation, execution, and optimization of social media strategies & campaigns that ladder up to broader business goals.

Responsibilities

• Maintain a comprehensive social media content calendar to keep track of upcoming important dates and events, content requests, monthly reports, and social copy
• Responsible for posting organic social content across platforms and brands, managing user access, and ensuring compliance with platform-specific standards
• Manage the MLR process for social content
• Provide best practice processes and production guidelines to set and maintain expectations
• Work collaboratively with the marketing team and agency partners to create cross-functional plans spanning digital mediums including all social media channels
• Monitor and report on social media channels and optimize content strategies
• Support Director, Digital Marketing in standardizing the creation and delivery of our social media campaigns, including campaign naming, data pulling, QA, and more
• Support regular reporting cadences and data needs for the team, especially as it relates to paid social media and down-funnel engagement data
• Facilitate the support of cross-functional content and strategies
• Standardize the creation and delivery of our social media campaigns, including campaign naming, data pulling, QA, and more
• Create, own and follow a QA process across all published social media assets, including paid posts, organic posts and adverse event reporting

No matter your role at BridgeBio, successful team members are:

• Patient Champions, who put patients first and uphold strict ethical standards
• Entrepreneurial Operators, who drive toward practical solutions and have an ownership mindset
• Truth Seekers, who are detailed, rational, and humble problem solvers
• Individuals Who Inspire Excellence in themselves and those around them
• High-quality executors, who execute against goals and milestones with quality, precision, and speed

Education, Experience & Skills Requirements

• 3+ years of experience in the pharma industry is required
• Deep knowledge of digital marketing platform backends, including, but not limited to, social media channels, social media business manager UIs, and social listening platforms
• Experience with all aspects of campaign creation – from strategy ideation to execution to reporting
• Proven track record of digital optimizations across the lifecycle of a campaign
• Results-oriented, with the ability to read data and allow it to drive decision-making
• Effective communication skills, both written and oral
• Must be able to develop strong cross-functional relationships and be able to effectively communicate with both internal and external partners in a fast-paced environment
• Strong project management skills, with an ability to drive creative and technical aspects while maintaining project momentum
• Ability to effectively collaborate across an internal team and multiple stakeholder teams

What We Offer

• Patient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our efforts
• A culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speak
• An unyielding commitment to always putting patients first. Learn more about how we do this here
• A de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the science
• A place where you own the vision – both for your program and your own career path
• A collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our game
• Access to learning and development resources to help you get in the best professional shape of your life
• Robust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)
• Flexible PTO
• Rapid career advancement for strong performers
• Potential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over time 
• Partnerships with leading institutions
• Commitment to Diversity, Equity & Inclusion