Marketing Operations Manager, Campaigns and Account Based Marketing (Relocate to Singapore) - Airwallex

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We’re seeking a talented and experienced Marketing Operations Manager that will play a crucial role in developing and executing automated marketing campaigns to drive customer acquisition, engagement, and retention. You’ll collaborate with Marketing and Sales teams around the world to develop and execute ABM strategies, using Marketo and other platforms to effectively target accounts. You’re a strategic thinker with a strong background in Marketing Automation platforms, data analysis, and campaign optimisation. You’re a resourceful, creative go-getter who is eager to help shape the next phase of Airwallex’s growth.

The role is based in Singapore.

Responsibilities:

• Design, build, and execute B2B marketing campaigns using Marketo, including email templates, workflows, segmentation, and automation rules. Oversee all technical aspects to make sure they are optimised for campaign success.

• Develop and implement complex automation workflows in Marketo, including lead nurturing, drip campaigns, and triggered communications. 

• Own the technical implementation of ABM tools and the deployment of ABM strategy.

• Set up and configure ABM tools and platforms, ensuring seamless integration with Marketo and other Marketing systems.

• Deliver highly personalised content and messaging to target accounts, based on their behavior and interests.

• Provide training and support to Marketing and Sales teams on the use of ABM tools, ensuring best practices are followed and tools are used to their full potential.

• Ensure all ABM activities comply with data privacy regulations (e.g., GDPR) and internal security policies, particularly in handling and processing account data.

• Manage relationships with ABM tool vendors and partners, ensuring that tools are configured correctly and that any issues are resolved promptly.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• 5+ years of experience working with Marketing Automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce), especially in a B2B environment.

• A track record of working with Marketing and Sales teams to deploy successful ABM campaigns.

• A good understanding of different Marketing tools and platforms, and how they contribute to the Martech stack and Marketing’s effectiveness.

• Strong analytical skills, a data driven orientation, and uncompromising attention to detail.

• Solid communication and collaboration skills, both internally and externally.

• An ability to navigate ambiguity and remain adaptable. An entrepreneurial mindset and a willingness to get your hands dirty.

Preferred qualifications:

• Familiarity with tools similar to Workato or Zapier is a plus.

• Adobe Marketo Engage certification and basic SQL skills are good to have.

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.