Principal User Acquisition Manager - Inkitt

Job Title: Principal User Acquisition Manager
Job Location: San Francisco
Job Listing URL: https://jobs.lever.co/inkitt/cbd609c4-e24c-4ea4-b2d4-004abbc81be9
Job Description: Inkitt is building the Disney of the 21st Century, standing at the forefront of technology and entertainment. Leveraging AI and predictive algorithms, Inkitt discovers unknown stories and turns them into blockbuster hits, producing a new $1M ebook every 4 weeks and selling directly to consumers through its Galatea app. Inkitt has become the 11th most bestseller-generating publisher in the world, boasting a 40x higher hit-rate than traditional publishers. Recently raising a Series C and backed by some of the top VC’s such as: Khosla, Kleiner Perkins, and NEA Ventures, our recent expansion into GalateaTV is only the beginning of our journey to becoming the next-gen entertainment powerhouse.
What You’ll Do:
Grow Galatea’s target audiences through paid media channels
Plan, execute, analyze, and optimize user acquisition campaigns across performance UA channels
Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
Focus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcast
Monitor and communicate critical performance indicators through regular, insightful reporting
Establish and maintain robust data infrastructure and dashboards setup with Business Intelligence, ensuring a comprehensive understanding and utilization of the full conversion funnel for ongoing optimizations
Assess and refine tracking and attribution systems to enhance reporting accuracy and reliability
As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Product, Data, Engineering, Content)
Keep up with industry trends and new UA opportunities beyond existing channels
What You'll Bring:
You have 7+ years of experience managing paid UA campaigns for a mobile B2C application.
You are passionate, constantly curious, and a proactive marketeer
Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA
You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders
You have a deep understanding and proven competencies in various marketing channels and experience around expansion into supplemental channels to fuel growth
You are a confident user of Excel, Google Sheets and Dashboard tools
You are experienced with Adjust or any similar MMP tool
You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty.
Who We Are Looking For:
Autonomous
Bring solutions instead of problems
Data driven
Quick to action
A high functioning workaholic
Looking for exponential career growth
Have lots of fun building a generational AI x Entertainment company
What We’ll Offer:
401k plan, designed to help you save for the future for US based employees
Health benefits tailored to your needs, including medical, dental, and vision coverage for US based employees
Professional coaching for everyone
Team-building events, including our annual Tulum trip
Unlimited access to our Galatea app and Galatea TV app
Unlimited budget for self-development books
Charity donation of your choice at your one year anniversary
Free lunch in office everyday
Class Pass membership for US based employee and gym access for Berlin employees
Dog/cat friendly offices in Berlin and San Francisco