Product Marketing Manager - Torq

We're currently looking to hire a Sr. Product Marketing Manager to join our marketing team.

Responsibilities

• Extensive knowledge in Security fields 
• Develop and maintain a level of expertise in the Torq product on par with that of a field engineer.
• Create and iterate upon persona definitions and product positioning as the Torq platform matures and additional customer feedback is collected.
• Create content (webinars, speaking sessions, blogs) demonstrating Torq’s value for use in marketing activities.
• Create collateral for use by our sales and field engineering teams - product data sheets, use case overviews, competitive battlecards and reference architectures.
• Plan and execute a steady cadence of engagement with industry analysts. Sharing win wires and company updates, coordinating and participating in briefings, and using analyst inquiries to drive messaging and positioning.
• Work with sales and other customer-facing teams to collect customer and prospect feedback on Torq’s product and messaging, and collaborate with others within marketing to iterate upon messages and content.

Your day to day

• Creating content for use in marketing, sales, or analyst efforts, and working with our content team to optimize the content for the intended channel and audience.
• Meeting with product, field engineering, and sales teammates to gather intelligence on product updates and customer use cases.
• Meeting with marketing teammates to incorporate feedback from customers and field teams into ongoing efforts.
• Planning product launch activities and ensuring internal teams are aligned on key milestones and messages.
• Keeping our internal resource library (we use Notion) up to date with the latest collateral, competitive intelligence and analyst insight - as well as ensuring this material can be found and used when needed.

Requirements

When interviewing candidates, here are some of the things we’ll be looking for and asking about. 

• Experience in Cyber Security fields.
• Experience in product, product marketing, or similar roles at either security or automation software companies.
• Experience with customer, partner and/or public-facing communication.
• Experience using workflow automation tools in a professional or personal context.
• Being opinionated on how product marketing, and the functions within it,  should be measured.
• Being able to speak to good teamwork and bad teamwork you've experienced, and what actions make the difference between the two.