Product Marketing Manager - GoodLeap
View Company Profile- Job Title
- Product Marketing Manager
- Job Location
- Remote
- Job Description
- About GoodLeap:GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more. Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand. Thousands of professionals deploying home efficiency and solar solutions rely on GoodLeap’s proprietary, AI-powered applications and developer tools to drive more transparent customer communication, deeper business intelligence, and streamlined payment and operations. Our platform has led to more than $27 billion in financing for sustainable solutions since 2018.GoodLeap is also proud to support our award-winning nonprofit, GivePower, which is building and deploying life-saving water and clean electricity systems, changing the lives of more than 1.6 million people across Africa, Asia, and South America.Summary:The Product Marketing Manager, with a robust background in B2C or B2B2C productmarketing, will bring strategic thinking, creativity, and a proven track record in developing andexecuting go‐to‐market strategies for B2C or B2B2C products.Essential Job Duties & Responsibilities:
- Go‐to‐Market Strategy Development:
- Devise and implement innovative go‐to‐market strategies to drive adoption, customer satisfaction, and customer retention within the Fintech space.
- Collaborate with cross‐functional teams to align marketing efforts with overall business objectives, embracing cutting‐edge approaches to stay ahead in the dynamic digital landscape.
- Campaign Management:
- Collaborate with the marketing, product, and sales teams to develop and execute go‐to‐market campaigns.
- Implement and explore innovative approaches and technologies to optimize campaigns and achieve key performance indicators (KPIs).
- Data Analysis and Reporting:
- Utilize analytics tools to track, measure, and report on campaign performance.
- Identify trends and insights to optimize go‐to‐market strategies, continually fostering a culture of data‐driven decision‐making.
- Customer Acquisition:
- Collaborate with the sales team to generate high‐quality customer leads for our strategic accounts.
- Explore new and creative lead nurturing strategies to guide customers through the sales funnel.
- Collaborate with the marketing team to create personalized digital marketing campaigns with messaging tailored to qualify leads.
Required Skills, Knowledge & Abilities:- Bachelor's degree in marketing, business, or a related field
- 3+ years of relevant work experience in B2C or B2B2C product marketing, preferably within Fintech or Home Improvement industries
- Strong understanding of financial products and services
- Proficiency in product marketing tools and platforms
- Excellent analytical and data‐driven decision‐making skills
- Exceptional communication and interpersonal skills
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GoodLeap Company Size
Between 1,000 - 2,000 employees
GoodLeap Founded Year
2003
GoodLeap Total Amount Raised
$800,000,000