Regional Marketing Director, APAC - Fireblocks

Looking for an industry-leading, secure digital asset platform, experiencing hypergrowth valued at $8 billion? Welcome to Fireblocks! 

Here’s the bit about us:

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways of leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets, and it is trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. 

Here’s a bit about the opportunity:

We’re looking for an analytical, creative, and driven Regional Marketing Director to join our APAC team at Fireblocks! You’ll work in close collaboration with sales to define and execute region-specific strategies and programs to drive awareness, pipeline growth, and revenue expansion. You will have the opportunity to work closely with and have significant input with all marketing functions.

You’ll spend your time: 

• Connecting with all sales teams and business segment leaders and becoming an APAC regional expert with a deep understanding of the key markets, segments, and sales teams’ needs
• Defining a strategy and executing the delivery of regional and segment-specific programs to drive awareness, new pipeline, and expansion of business. This includes topical and ABM campaigns, events, webinars, and content.
• Monitoring and reporting on program effectiveness, progress, and goal attainment and providing recommendations for optimisation.
• Managing and monitoring spend and ROI to ensure budget decisions meet quarterly and yearly targets
• Driving the relationship and processes between marketing, BDRs, and sales to ensure productive regional support and revenue generation
• Actively participating in sales forecast calls, QBRs, and other events of collaboration.

You’ll bring:

• 8+ years of integrated marketing experience in B2B software or cybersecurity industry, proven track record of planning and executing impactful demand generation programs
• Experience in financial services, fintech, blockchain, or crypto is preferred
• Analytical, data-driven, and results-oriented
• Self-motivated, with critical attention to detail, creative problem-solving, high collaboration, and uncompromising commitment to delivering a best-in-class experience.
• Flexibility, adaptability and the passion to thrive in a fast-paced environment
• Outstanding written and verbal communication skills

Fireblocks' mission is to enable every business to easily and securely access digital assets and cryptocurrencies. In order to do that, we strongly believe our workforce should be as diverse as our clients, and this is why we embrace diversity and inclusion in all its forms.