Senior Brand Marketing Associate - CASETiFY

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.

We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 30+ nationalities.

We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.

Purpose of Position

• CASETiFY is seeking a Senior Brand Marketing Associate with exceptional aesthetic sensibility to join our Integrated Marketing team. In this role, you will own and execute marketing projects from concept to completion, ensuring all deliverables align with CASETiFY's premium visual identity while driving brand growth and audience engagement.
• The ideal candidate has a sophisticated eye for visual curation, understands the intersection of technology and fashion, and can translate creative vision into compelling marketing campaigns. You will collaborate with cross-functional teams to create cohesive brand experiences across all touchpoints.
• The position reports directly to the Senior Integrated Marketing Manager and collaborates with various team members, global functional teams and regional departments on their marketing initiatives.

Job Description

Project Ownership & Execution

• Lead and execute brand campaigns and product launches from ideation to post-campaign analysis
• Manage project timelines, deliverables, and budgets with minimal supervision
• Develop comprehensive project briefs and creative specifications for campaigns

Campaign Creative Planning

• Develop content architecture that aligns with brand pillars and marketing objectives
• Contribute to moodboards, style guides, and creative concepts
• Identify emerging visual trends in technology, fashion, and lifestyle sectors
  
  

Creative Production Management

• Collaborate closely with internal and external creative teams, production houses, and freelancers to deliver high-quality, on-brand creative assets
• Provide clear marketing direction and feedback to designers, photographers, videographers, and other creative professionals
• Manage creative review processes to ensure all deliverables meet brand standards and campaign objectives
  
  

Copywriting & Content

• Develop on-brand copy for campaign materials across channels
• Ensure consistent tone of voice across all brand communications
• Review and approve content for marketing campaigns and product launches
  
  

Strategic Input

• Provide strategic recommendations for campaign positioning and messaging
• Analyze market trends and competitor activities to identify opportunities
  
  

Stakeholder Management

• Serve as liaison between marketing, design, product, and executive teams
• Present campaign concepts and updates to internal stakeholders with polished, visually compelling presentations
• Collaborate with regional marketing teams to ensure global campaign consistency
  
  

Requirement

• 3-5 years of marketing experience, preferably in fashion, design, or lifestyle brands
• Exceptional aesthetic sensibility and visual curation abilities
• Experience managing creative projects from concept to execution
• Excellent written and verbal communication skills
• Proficiency in Adobe Creative Suite, Figma, Canva or other graphic applications
• Bachelor’s Degree in Marketing, Communications, Design, or a related field
• Ability to work efficiently in a high-pressure, fast-paced, deadline-driven environment