Senior Manager, Demand Generation - 15Five

Job Title: Senior Manager, Demand Generation
Job Location: US, Remote
Job Listing URL: https://jobs.lever.co/15five/aa84e03c-c926-42c9-a503-f1812adafe6c
Job Description: As Senior Manager, Demand Gen, you will be accountable for creating high-quality, high-intent pipeline that rapidly turns into revenue for our new logo business and expansion business.
OUTCOMES
Hands-on ownership of high-quality, high-intend, fast-moving pipeline in alignment with 15Five’s marketing strategy
Deep understanding of the why behind what’s working and what’s not concerning demand creation and demand capture
Create and maintain real-time dashboards and reporting frameworks to track marketing campaign performance, pipeline contribution, and ROI.
Implement data-driven segmentation and audience targeting strategies to improve engagement rates and conversion efficiency.
Real-time improvements and optimizations of systems, processes, and tech to deliver more pipeline per dollar
Excellent cross-functional partnership with Sales Development, RevOps, Sales, Account Management, Digital-Led Engagement, and other critical stakeholders
Management of a small marketing team that delivers a big, critical impact for 15Five
Full alignment with the Refine Labs / Chris Walker approach to demand creation and demand capture
Own the connection between demand gen and sales development, ensuring seamless campaign handoffs, nurture flows, and process alignment.

SIGNS YOU'RE RIGHT FOR THIS ROLE
You live and breathe demand gen—you're obsessed with pipeline performance, conversion efficiency, and the ‘why’ behind every data point.
You follow Revenue Vitals and stay at the forefront of modern demand gen thinking.
You have successfully built and scaled demand gen functions using the Refine Labs / Chris Walker methodology.
You thrive in fast-paced, high-growth environments, making real-time optimizations and strategic pivots.
You’re both analytical and creative—you see demand gen as a blend of art and science.
You love being a player-coach, leading by example and rolling up your sleeves to execute alongside your team.
You maximize every marketing dollar, finding creative ways to drive efficiency and impact.
You embrace a startup mindset—you move fast, iterate faster, and take extreme ownership of results.

DESIRED EXPERIENCE
7+ years of Demand Gen experience as a high-performing IC and/or manager
People management experience not required, but you need to want to be a world-class manager alongside your significant, critical, hands-on player responsibilities
A hands-on, extreme ownership mentality
Significant experience in a fast-moving startup or scaleup environment focused on velocity and customer impact
Willingness to pitch in to help your teammates and other stakeholders