Senior Manager of Growth Marketing - Audicus

THE ROLE

The Senior Manager of Growth Marketing is responsible for overseeing growth marketing and lead generation, setting the strategy for all paid marketing channels, and leading a best-in-class growth marketing function that fuels growth for Audicus. This high-visibility leadership role reports into the Head of B2C and works directly with the CEO, COO, and Sales Directors.

This role is ideal for a hands-on team builder with a strong digital marketing background and interest in performance and lifecycle marketing. Creative problem-solvers who can think strategically and analytically about sustainable growth - yet want to get tactical and “build” - will particularly enjoy this role. This person will be an essential part of our acquisition and growth efforts over the coming year – if you want to put your skills to the test while flexing new muscles at a company having a meaningful impact on our customers’ lives, we encourage you to apply!

RESPONSIBILITIES

• Align on short and long-term customer, lead, and CAC goals with Head of B2C
• Create and oversee strategy and monthly plan to deliver these goals by using paid media
• Monitor performance tracking daily to optimize budget allocations, forecasts, lead generation funnels, and landing pages
• Conduct recurring weekly and monthly optimization tasks for paid ad campaigns (i.e. keyword expansion, ad testing, negative keyword/inventory management, audience testing etc.) across all paid marketing channels
• Own experimentation roadmap designed to improve conversion rates, engagement, and pipeline creation across paid channels
• Manage key relationships with affiliate partners and performance agencies
• Provide ongoing reporting of KPIs, metrics and ROI, along with actionable insights

WHAT WE ARE LOOKING FOR 

• 3-4 years hands-on paid media experience in SEM (Google and Bing) paid Social (Facebook), and/or Affiliate partners. 
• 1-2 years experience working with external stakeholders (e.g., clients or vendors)
• Strong proficiency in Excel/Google Sheets
• Highly metrics-driven, having analyzed and ideally optimized funnels and synthesized analytics
• Startup or agency experience, preferably both, and ideally in the health/consumer technology space
• Comfortable in a fast-paced environment where resources are constrained and creativity, tenacity, and methodical, hands-on problem solving are a must
• B.A. or higher

COMPENSATION

$100-130K/ year

BENEFITS

Medical, Dental, Vision Insurance, Paid Family Leave, Flexible PTO, Continuing Education Stipend, Commuter Benefits