Senior Manager, Performance Marketing ANZ - Airwallex

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 100,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,500 of the brightest and most innovative people in tech located across more than 20 offices across the globe. Valued at US$5.6 billion and backed by world-leading investors including Sequoia, Lone Pine, Greenoaks, DST Global, Salesforce Ventures and Mastercard, Airwallex is leading the charge in building the global payments and financial platform of the future. If you're ready to do the most ambitious work of your career, join us.

About the team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What you’ll do

We’re looking for a savvy all-round B2B marketer to drive growth and help scale our business in Australia and New Zealand. You will work closely with commercial and strategy teammates to accelerate our customer acquisition efforts via a mix of online and offline channels. We’re looking for a resourceful, creative go-getter who is willing to strategize, implement, test and iterate to help us scale our marketing efforts. This is a truly career defining opportunity and you will have ample opportunity to drive major impact with significant autonomy. 

You will join the Airwallex Marketing team during a critical period. Following rapid growth, we are building a team that enables both global consistency in process, tooling and methodology and local flexibility and speed in execution. This is a great opportunity to join that team and help shape the next phase of Airwallex’s growth.

This role is based in Sydney.

Responsibilities:

• Develop a comprehensive B2B Growth Marketing strategy across all channels (incl online and offline) to acquire and retain customers.

• Accelerate performance marketing - work with the Global Marketing team to plan and execute online performance campaigns including paid social, display, SEM as well as ABM advertising.

• Manage offline marketing campaigns - Analyse opportunities and partner with Field Marketing on various offline campaigns, including first- and third-party events.

• Drive content marketing - partner with Content Marketing to layout and execute a comprehensive content strategy.

• Optimise CRM strategy - work with the account management team and Global Marketing team to scale and optimise user communication to prospects and customers.

• Performance management - review, discuss, and analyse the current performance of marketing campaigns and iterate based on early findings.

• Deliver insights - collaborate commercial teams to surface customer insights that enrich our understanding of our buyer personas and craft a value proposition that resonates with key segments.

Who you are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum qualifications:

• A bachelor's degree or equivalent experience.

• 10+ years of experience in Growth Marketing (preferably at a high-growth B2B technology company), and familiarity with both online and offline channels. 

• A track record of running integrated campaigns that acquire and engage new customers.

• Experience across all key digital growth channels including social, SEM & SEO as well as lifecycle channels and events

• A customer-first approach that allows you to tailor campaigns and communications to specific audience segments and profiles.

• The ability to dive into data to generate insights, while also knowing how to uplevel - you don’t lose sight of the forest for the trees. 

• Hunger and passion that drive you to find creative solutions to solve problems and deliver results. 

• Familiarity with digesting, synthesising and communicating complex information in an easy-to-understand way - whether internally or to potential customers 

• A strong customer obsession that makes you really care about customer needs and adjusting our value props accordingly. 

• Mastery of strategy accompanied with an eagerness to go deep on campaign performance and execution.

• Experience work with automation and CRM tools such as Marketo, Salesforce and Looker

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters.  Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s).  Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.