VP of Marketing - Brightidea

VP of Marketing

You may never have heard of Brightidea and that’s why we need you.  After your first year at Brightidea you'll have Brightidea on the way to becoming a recognized name in the SaaS world.  You’ll have driven that exposure with your expertise in Product Marketing, you’ve likely worked in organizations with multiple products and will have taken these products into new segments. You will have reshaped the Marketing team so that they are executing at the highest level; creating original content, driving increased awareness and interest in the product, reinventing customer events and brand recognition.

Are you looking for your career defining opportunity?  Then help take Brightidea from $15M to $100M+ ARR.   If you want to be on the cutting edge of technology without the instability and chaos of a small start-up or an overbearing board of a VC backed organization then Brightidea is going to be the perfect environment for you.

Brightidea is a profitable, growing (poised to scale), bootstrapped tech company with functioning products used by some of the best known companies in the world to shape their internal idea management process by providing Innovation for all!

What is unique about this role?

• Drive an already profitable, revenue driven company that is ready to scale $15M→$100MM+ 
• Identify most attractive segments and establish a multi product growth strategy
• Re-Build the Marketing Team to meet your vision and become a world class organization
• Create “Existing Customer Marketing” for expansion to tap a massive market we have at our fingertips
• Establish Brightidea as the out right category leader in a newly created category
• Own all content 

Key Responsibilities:

• Create world-class content strategy to boost branding and owning all marketing collateral
• Oversee multimedia: social, video, case studies, podcast and thought leadership
• Manage communications, lead/demand generation, existing customer and product marketing
• Own budget for all marketing programs and making precise and efficient decisions with spend while prioritizing where we invest our resources
• Manage department analytics/analysis for CAC and ROI
• Collaborate with Sales, Product, Services and other internal teams to assist with program needs and design reviews
• Engage and manage external consultants when required

More about you:

• You have “Been there, done that”.  You’ve experienced a company going from $15M to $100M+ ARR
• You aspire to be the best, you are a bar raiser
• You love to get your hands dirty as well as lead
• Strong ability and inclination toward content marketing (Product Marketing, demand gen, events, content),.. 
• You’re a thought leader and can collaborate outside of your department
• You’ve created and established a brand as a category leader
• You’re customer obsessed
• You have a deep connection with our mission

Brightidea believes that everyone has the ability to make a difference and that a diverse team generates more innovation and bigger ideas. Just as our product invites organizations to crowd source innovation across their workforce, Brightidea is inclusive and does not discriminate. We accept everybody.