Becky Personality Juice Funding & Investors

Becky Personality Juice was founded in January 2021 in Scottsdale, Ariz. Co-Founders Sheldon Wiley and Eric Burdick have a combined 35+ years of owning and operating bars, restaurants and nightclubs, and they’ve developed relationships across the nation leveraging meetings that many new brands would find impossible to secure. Coupled with being the only hard seltzer under the Southern Wine and Spirits umbrella, the duo is poised to cause major disruption in the ready-to-drink sector.