Content Marketing Manager - AngelList

Job Title: Content Marketing Manager
Job Location: New York City, NY
Job Listing URL: https://jobs.lever.co/angellist/319df447-81b9-47bf-9d34-286fb24f28fb
Job Description: About AngelList:

We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building.

AngelList is the nexus of venture capital and the startup community. We support over $124B+ assets on our platform, and we’ve driven capital to over 12,000 startups, almost 282 of which are unicorns. 57% of top-tier U.S. VC deals involve investors on AngelList.

While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.

About the Role:

As AngelList’s Content Marketer, you will be instrumental in creating the content foundation as we build out a comprehensive marketing strategy for generating top of funnel awareness, repeatable pipeline, nurtured leads, and GTM growth efforts. You'll have the opportunity to engage with many cross-functional partners, including Brand and Revenue Marketing teammates, Product, Data, and Sales, while directly interacting with a diverse range of customers within the AngelList ecosystem, spanning emerging managers, established funds (GPs), investors (LPs), and founders.

You will join a small, highly collaborative and ambitious marketing team, so we're looking for someone who will take initiative, learn AngelList’s industry, customers, and products quickly and thoroughly, operate in ambiguity, bring a growth mindset to their work each day, and be excited to help build a revenue-generating marketing motion from the ground up. This role reports to the Head of Marketing.
You will:
Manage AngelList’s blog (angellist.com/blog) and publish short-form content on a variety of topics, including company news, product updates, regulatory news, and customer stories.
Drive engagement across social channels (primarily LinkedIn and X) to grow the AngelList community.
Reevaluate, refine, and document AngelList’s tone and style guide to ensure it captures the correct voice as we expand our customer and product offerings. Create internal guides that outline best practices for company-wide use.
Streamline the process of capturing customer stories across our wide customer base of GPs, LPs, Founders, Fund Operators, and more. Partner with Product Marketing and Brand Design to present these stories in various formats, including social posts, blogs, webinars, and case studies to highlight customers’ experiences with AngelList and their investing journeys.
Measure the impact of your content efforts on site engagement, follower growth, acquisition, and other key metrics.
Assist cross-functional partners in crafting and refining GTM copy, including copy for AngelList’s marketing site, SEO recommendations, sales collateral, growth marketing campaigns, product newsletters, and more.
You have:
5-10 years of experience leading the content strategy for a B2B SaaS company or specific technical product line with measurable outcomes
Proven work experience as a creative Content Writer / Content Marketer with short-form writing experience (e.g., case studies, blog posts, social media)
Familiarity with and interest in private markets is a must, while experience writing content relevant to venture capital (VC) or private equity (PE) specifically is a plus
Experience writing for a highly regulated industry and/or nuanced technical product, and working with Product Counsel on content review and approval
Partnered with Growth Marketing / Demand Generation and Product Marketing team members to deliver on shared marketing goals
Excellent writing and editing skills in English, including a portfolio of published articles (please plan to share yours)!
How success will be measured in this role:
Refined and revised AngelList’s tone guidelines and documentation
Completion of new content creation that increases top-of-funnel awareness and community engagement
Contribution to Marketing department quarterly OKRs