Email marketing specialist - Groupon

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Job Title

Email marketing specialist

Job Location

Prague

Job Listing URL

https://job-boards.eu.greenhouse.io/groupon/jobs/4470244101

Job Description

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Job Description: Emailing Manager

Job Summary:

The Emailing Manager plays a critical role in executing email marketing campaigns within specific regions or countries under the guidance and direction of the Global Email Marketing Manager. This position is responsible for implementing targeted email strategies to drive engagement, acquisition, and retention goals within their assigned regions. The Emailing Manager leverages their expertise in email marketing best practices, segmentation strategies, and performance analysis to achieve localized campaign success and support broader global marketing objectives.

Key Responsibilities:

Regional Email Campaign Execution:

Execute email marketing campaigns aligned with regional marketing strategies and objectives.
Collaborate with the Global Email Marketing Manager to localize global campaign assets and messaging for regional audiences.

Segmentation and Personalization:

Utilize regional customer data and segmentation techniques to personalize email communications and enhance relevance.
Implement targeted content strategies to optimize engagement and conversion rates within specific market segments.

Campaign Performance Monitoring and Optimization:

Monitor key email performance metrics (e.g., deliverability, open rates, click-through rates, conversions) and analyze campaign results.
Optimize email campaigns based on performance insights, conduct A/B testing, and implement continuous improvements.

Localization and Compliance:

Ensure all email campaigns comply with regional regulations (e.g., GDPR, local data privacy laws) and adhere to email marketing best practices.
Coordinate with global and regional teams to localize content and ensure cultural and linguistic relevance in email communications.

Collaboration and Reporting:

Collaborate closely with regional marketing teams, creative dept, and internal stakeholders to align email campaigns with broader marketing initiatives.
Provide regular reporting on email campaign performance, insights, and recommendations to the Global Email Marketing Manager and regional stakeholders.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.

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