Financial Analyst (FP&A, Marketing) - Coinbase

Team / Role:

Consumer & Marketing FP&A is a key function to support the revenue-generating consumer product group as well as the marketing expenses that drive revenue and brand perception at Coinbase. The team provides forecasting and variance analysis for all revenue and expense lines for the product groups, support with ad-hoc analysis to inform business decisions, conduct deep dives into important focus areas for the financial health of the business where needed. Additionally, the team works with many cross-functional partners including Business Operations, Marketing Operations, Data, Accounting, Treasury, Investor Relations and HR to identify risks and opportunities and explain performance.

This role will be the main day-to-day FP&A partner for our marketing and communications organization who are crafting and communicating compelling stories that highlight product launches and lead comprehensive global marketing efforts, including PR, brand, performance marketing, and engagement strategies. This is a unique opportunity to bring your financial acumen to help support building the open financial system of the future.

What you’ll be doing (ie. job duties): 

• Providing monthly budgeting, variance analysis and forecasting support to multiple stakeholders, including marketing/communication leaders and corporate FP&A.
• Supporting with month end close processes and quarter earnings call preparation.
• Lead finance transformation projects around month-end close, forecasting and other ad-hoc processes.
• Conduct monthly budget reviews and annual planning exercises.
• Lead deep dives into marketing and communication expense to understand their drivers and potential levers to enhance financial performance.
• Perform ad-hoc marketing finance analysis to support business leaders.
• Working with HR and Talent Business Partners to forecast headcount needs.

What we look for in you (ie. job requirements):  

• Enthusiastic, can-do attitude that thrives on a high degree of autonomy and embraces Coinbase’s “Act Like an Owner” mindset.
• Attention to detail - ability to get into the details, step back and assess if the output makes sense.
• Confidence interacting with senior stakeholders.
• Demonstrated ability to work collaboratively and build effective cross-functional relationships.
• Strong technical skills - ability to use Google Sheets and strong financial acumen.
• Typically 1-4 years experience in an FP&A, or strategic finance role or similar fast-paced finance environment (investment banking, asset management etc).
• Interest in the Crypto economy, Coinbase’s products and a desire to continuously learn.

Nice to haves:

• Experience using Anaplan and/or Netsuite.
• Data visualization (superset or equivalent).
• Coding experience (SQL or Python). 
• Marketing finance experience.

Job #: P62790