Marketing Manager - GoPuff

Job Title: Marketing Manager
Job Location: Miami, FL
Job Listing URL: https://jobs.lever.co/gopuff/bd81b78d-ed8a-423e-9480-96740c6e437d
Job Description: Overview: The ideal candidate will be ready to dive head first to join the innovative team at Gopuff that oversees brand, marketing, and social. This person will help lead and manage the day-to-day storytelling of Gopuff and its products, services & partners through “mega moments” across the retail and cultural calendar. From the Super Bowl to Spicy Week, and New Year’s Eve to custom product drops, this person will be the single-threaded leader and ensure Gopuff speaks with one voice across our initiatives, and that this voice is compelling to our target and future customers.
You Will:
Brand & Social
Own all facets of the launch of Gopuff brand moments from strategy to execution
Identify ways to enhance the value of the Gopuff brand and its products and services in the minds of target customers
Steward and implement brand creative guidance & creative ideation
Ideate and execute Gopuff’s social strategy and content
Community Management: Stay up on social trends, interact with audience and turn comments into content and campaigns
Understand ways to be locally relevant but nationally known and constantly push the brand forward
Collaborate
Collaborate with cross-functional teams on brand positioning for key moments and how to impactfully bring it to life
Collaborate with stakeholders (internal and external) to ensure unity of voice and on-brand communications
Work closely with the team to ensure we are putting out best-in-class programs, promotions, and communications
Partner Management
Help develop strategies and manage marketing campaigns for partner programs across all channels
Craft & execute innovative Creative Partnerships tied to non-endemic brand moments
Understand how to analyze ROI and success of marketing campaign and articulate through reporting
Day-to-day management of advertising, media agency, or production partner to develop, produce, and execute production and implement planning
Manage project budgets
Ensure legal and regulatory approvals of all communications
You Have:
Willingness to learn, be a self-starter, with a “get-it-done” attitude
5-8 Years of brand management and/or agency experience
A mandate for creative excellence: a high standard and expert eye with graphic design and copywriting
Experience leading projects, teams and directing junior staff
Experience managing internal stakeholders
Analytical skills and great attention to detail
Time and project management skills, including ability to work on multiple projects at the same time
Excellent written and verbal communication skills
Creative ability to evaluate and/or produce original thinking and ideas