Marketing Manager II, PLA - Instacart

Overview

About the Role

Our Paid Marketing team is looking for a highly analytical and fast-moving marketer to join our Performance Marketing Team. As a Marketing Manager 1, Paid Shopping, you will be responsible for helping grow the Paid Shopping (Product Listing Ads, PLA) program on key channels like Google and Microsoft. You will focus on analyzing accounts for opportunities to improve efficiency & scale, driving quantifiable results through account & feed optimizations, and reporting out on performance to senior leadership on a weekly basis. This is an incredible opportunity to make a significant contribution to the Marketing team at Instacart and to have a large impact on overarching company goals.

About the Team

Performance Marketing accelerates top line business growth by driving highly qualified traffic to Instacart properties via Paid, Owned and Organic channels, as efficiently as possible. We promote growth across each stage of our customer lifecycle by leveraging our earned channels (Email, Push, In-App, etc) as well as paid and digital channels (SEM, PLA, Paid Social, Connected TV, etc). 

About the Job 

• Manage Paid Shopping campaigns end-to-end, including but not limited to: campaign ideation & builds, budget allocation, ongoing bid optimizations, performance monitoring, and reporting.
• Find new opportunities to improve scale and efficiency; drive rigorous and iterative experimentation roadmaps across elements such as feeds, targeting, ad formats, bidding strategies, landing pages, etc. 
• Continually monitor feeds, making sure they are healthy at all times. 
• Work closely with Data Science, Marketing Analytics, and MarTech on measurement, attribution, incrementality testing, and identifying requirements for new capabilities.
• Collaborate with internal teams and external partners to understand and execute on marketplace trends & seasonal events.
• Effectively communicate channel performance and test learnings to the broader Marketing team and relevant stakeholders including senior leadership.
• Deliver against aggressive growth goals across a suite of metrics (CPA, ROI, ROAS, etc).

About You

Minimum Qualifications

• 5+ years marketing experience, with at least 1-2 years of hands-on experience with Shopping programs
• Experience working with product catalogs of over 10k+ SKUs and identifying high-impact feed optimization opportunities.
• A strong analytical mindset with deep knowledge of attribution systems & cross-channel attribution, AB testing, and incrementality.
• Proven track record of using qualitative and quantitative data to inform decisions and develop actionable insights for key business outcomes.
• Highly proficient in Excel/ Google Sheets
• Ability to thrive in a fast-paced and dynamic environment, putting creative problem solving skills to use.
• Strong communication skills and experience working in cross-functional teams
• Bachelor’s degree

Preferred Qualifications

• Prior experience working with large product catalogs (1M+ SKUs)
• Experience working in the on-demand economy and/or startup or high-growth company
• SQL experience

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