Marketing Operations Manager - Articulate
View Company Profile- Job Title
- Marketing Operations Manager
- Job Location
- United States
- Job Description
- We are seeking a technically savvy and data-driven Marketing Operations Manager to join the Go-to-Market Effectiveness organization. You will be a key member of the Marketing Operations team and an enabler of go-to-market initiatives. The role will drive overall team-level efficiency, execute technical work within the martech stack, and report to the Senior Manager, Marketing Operations.The ideal candidate embodies a growth mindset, constantly seeking opportunities to enhance both personal and professional skills. They are a technical problem solver, adept at identifying challenges and implementing scalable solutions, while maintaining a sharp attention to detail and follow-through on every task. With excellent communication skills and an analytical mindset, they prioritize tasks effectively, adapt under pressure, and collaborate seamlessly in dynamic, fast-paced environments to drive results. If that sounds like you, we want to hear from you!What You'll Do
- Manage the administration, configuration, optimization, and database health of our marketing automation platform and other top-of-funnel martech tools
- Oversee the relationships with marketing technology vendors to ensure smooth execution of projects and alignment with business goals
- Partner with Revenue Operations, Sales Development, and Marketing on the lead management process and execution
- Track, test, analyze, and report insights about database performance to stakeholders to inform emerging strategies and optimize programs
- Perform database maintenance tasks to improve data quality, integrity, and hygiene
- Manage and implement integrations between systems and martech platforms to evolve the breadth of data that syncs and unlocks marketing performance insights
- Create and maintain technical documentation for marketing processes, ensuring clarity and accuracy for cross-functional teams and stakeholders
- Identify opportunities proactively to optimize workflows, streamline processes, and leverage automation to increase efficiency in Marketing Operations, Marketing, Customer Success and Sales productivity
- Collaborate with the Lifecycle Marketing team to build and optimize marketing automation programs that advance the customer journey from prospect generation, conversion, retention, and expansion
- Collaborate extensively with Go-to-Market and Marketing departments on campaign strategy, creative, targeting, optimization, execution and reporting
- Partner with key stakeholders across the organization to develop and manage the martech roadmap, gaining buy-in and communicating out requirements to support the business
- Apply best-in-class expertise when collaborating with leadership to determine the scope and prioritization of martech platform initiatives and communicate proactively with peers and leadership on plans, progress, and challenges
- Act as a primary and strategic liaison with IT to consolidate and prioritize requests originating from Marketing
- Troubleshoot and QA data issues, campaigns, workflows, and other key Marketing Operations functions
- Manage internal support requestsand training related to the martech platforms while cultivating a positive support experience
- Mentor and serve as a technical resource for junior team members, ensuring collective success
- Own end-to-end MAP program and CRM campaign setup, including the CMS lead forms, routing, and scoring
Everything You Need, One Platform.
From job listings to startups, investors to funding rounds, and everything in between, Employbl puts the power in your hands. Why wait?
Start your free trial today!Stay Ahead of the Curve
Sign up for our newsletter to stay informed about the latest startups and trends in the tech market. Let Employbl be your guide to success.
Articulate Company Size
Between 200 - 500 employees
Articulate Founded Year
2002
Articulate Total Amount Raised
$1,500,000,000