Marketing & Operations Specialist (Madrid/Valencia) - Groupon

As a Marketing and Operations Specialist you will play a leading role in executing the growth and expansion of Groupon’s merchant’s lifecycle and use case merchandising programs. This role will be responsible for helping deliver products and services that drive value for the merchant. This role is responsible for executing marketing campaigns across all traffic channels - especially in email, desktop, and mobile, social media. You will be a crucial part of ensuring we are communicating effectively with our merchants and providing them with a seamless Groupon experience.

You’ll spend time on the following:

• Plan, implement, track and measure end-to-end email marketing campaigns

• Responsible for day-to-day technical execution within Salesforce Marketing Cloud including email campaign development and testing, data management and segmentation

• Update all campaign and calendar trackers. Ensures that they are always up to date and have all the information required;

• Update weekly and monthly campaign insights using Salesforce and Tableau

• Working with an in-house design team to produce materials of visual impact and within brand guidelines

• Review final content by assessing rendering and settings across email, mobile, and web

• Ensure timely, high-quality content delivery that satisfies Groupon SLAs

• Support and execute various testing initiatives within the email channel

• Execute both proactive and reactive tasks based on evolving merchants' needs and compliance

• Monitor the latest digital marketing trends and drive new ideas for best practice

• The ability to think critically and provide insight and think ahead to identify issues

We’re excited about you if you have:

• Relevant 2+ years experience in a B2B e-commerce role.

• Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels) – A marketing automation certificate is a plus

• Experience working with CRM or data-management systems or data-focused tools, such as SQL, is preferred.

• Proficient technical skills in MS Office, Google Docs, HTML

• You have a start-up mentality and thrive in a dynamic, fast-paced environment where you can work on various projects.

• Good attention to detail and ability to follow the process

• You have strong organisational, planning, quantitative, and problem-solving skills; strategic and creative thinking with keen business judgment, focus, and ability to see the "big picture"

Groupon is an Equal Opportunity Employer