Product Marketing Manager - Outreach

Job Title: Product Marketing Manager
Job Location: Atlanta, GA
Job Listing URL: https://jobs.lever.co/outreach/dcee7899-d82c-486d-87eb-ac0f6ff66b00
Job Description: Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.

Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

About the Team

Join the growing Product Marketing team as we expand the Outreach product portfolio to dominate the global markets in the Sales Execution Platform space, spanning customers from scrappy startups to some of the largest global enterprise companies in the world. We are a team that sits at the intersection of PDE (Product Development Engineering) and Marketing, translating innovative offerings into marketable, sellable products that deliver unmatched customer experiences and scale across the globe. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever curious about how to improve, evolve, innovate and grow. Above all, we have each other’s backs.

The Role

Outreach is seeking a Product Marketing Manager with a proven track record for bringing products and innovations to market with high customer impact and satisfaction to drive product momentum and revenue growth at a global scale in the B2B SaaS market. This person will support the go-to-market strategy and execution plans to drive product momentum and revenue growth at a global scale in the B2B SaaS market. Engage in partnership with Product Marketing Managers in the US and Product Managers in the Czech Republic. This position will be responsible for developing value propositions, product positioning, messaging, and all aspects of enabling Marketing, Sales, Partner and Customer teams. They will work in partnership with the broader PMM team to drive customer value, adoption, retention and growth.

Location: We're looking to hire this role hybrid within Atlanta or remote within the US.
Your Daily Adventures Will Include
Driving market requirements and go-to-market strategies for Outreach products
Developing proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
Creating and managing the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
Delivering a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
Working with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
Collecting market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
Owning the web experience for your product area in partnership with the Outreach Engage PMM team
Our Vision Of You
3-5 years of experience working as a product marketer in the technology industry
Experience defining and executing go-to-market strategies
Proficient understanding of SaaS technology and landscape
Proven ability to drive key business objectives
Quick decision making for impactful outcomes
Exceptional communication, writing and presentation skills
Ability to deliver clear and compelling customer-facing messaging and materials
Experience working with revenue, marketing, customer experience, and product teams
Bachelor’s degree