Product Marketing Manager/Sr. Product Marketing Manager, Martech (US or Canada) - StackAdapt

Job Title: Product Marketing Manager/Sr. Product Marketing Manager, Martech (US or Canada)
Job Location: United States
Job Listing URL: https://jobs.lever.co/stackadapt/7f2da19e-4617-4dba-a30b-9a44a68d2365
Job Description: StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We’re looking for an ambitious Product Marketing Manager or Sr. Product Marketing Manager to lead our martech go-to-market initiatives, a new and pivotal role within StackAdapt’s marketing team. You’ll be at the forefront of defining and executing strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in the integrated programmatic and martech space.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.
What you'll be doing:
Strategic GTM Leadership: Develop and drive go-to-market (GTM) strategies for our new martech products, including email, cross-channel messaging and customer data capabilities.
Positioning and Messaging: Create compelling product narratives and positioning that communicate the unique value of StackAdapt’s solutions.
Market & Competitive Insight: Lead market research and competitive analysis to pinpoint opportunities and refine StackAdapt’s position within the industry.
Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both products and marketing strategies.
Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
Metrics & Reporting: Monitor product performance and marketing efforts through KPIs, providing insights and recommendations to improve go-to-market effectiveness.
What you'll bring to the table:
3-5 years for PMM, 5+ Years for Sr. PMM in Product Marketing: Specialized in martech with experience in adtech.
Martech Ecosystem Expertise: In-depth understanding of the martech ecosystem, including email, SMS, cross-channel messaging, CDP data intelligence, reporting and analytics, and industry trends.
Entrepreneurial Mindset: A proactive approach, excited about shaping StackAdapt's strategy and driving measurable impact.
Analytical Skills: Ability to analyze market trends, customer needs, and competitive dynamics to influence strategic decisions.
Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
Communication: Exceptional written and verbal skills, able to distill complex concepts into clear, engaging messaging.
Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.