Senior ABM & Industry Marketing Manager - Quantum Metric

Job Title: Senior ABM & Industry Marketing Manager
Job Location: United States
Job Listing URL: https://jobs.lever.co/quantummetric/f2f3db73-a36a-456d-956b-6a5d92a1133c
Job Description: 😎 Our Culture
Quantum Metric's number one objective is happy people, diverse and inclusive culture. We’re passionate about empowering our people to become the best version of themselves, offering coaching and training programs designed to accelerate their career in whatever direction they choose.

As a remote-first company, we understand the importance of building an engaged, diverse, and fun place to work. We hold regular company-wide events, seasonal challenges, and Quantum Metric sponsored local outings when Zoom becomes too much. We also have a number of Employee Resource Groups that provide spaces to discuss, share, and reflect on topics that impact us both inside and outside of work - from being new to SaaS or navigating it as a first-time parent, to overcoming the barriers faced as Black, Hispanic, Asian American and Native Hawaiian/Pacific Islander, LGBTQIA or other underrepresented backgrounds.

We are also passionate about the connections we build with our customers. You’ll not only work with some of the world’s most recognized brands, but build lasting relationships.

At Quantum Metric we value all types of experience and education and don’t expect you to meet every qualification for this position. We are most interested in the unique perspective you can bring and your ability to uphold our values of passion, persistence, and integrity.

🚀 About the Role
This role is responsible for strategic planning, development, and implementing of ABM Marketing plans for priority accounts in partnership with Sales, Customer Success, Campaign Marketing, Experience Marketing, and Product Marketing. The focus is on the top big bet accounts to meet the growth objectives of the business, drive pipeline acceleration, product adoption, and renewals. The ABM and Industry Campaign Manager is responsible for interfacing directly with account owners/teams, and requires strategic marketing leadership, cross-team and organizational teamwork, excellent communications and project management skills, along with a passion for driving the right customer experience. This marketer will have experience operating in verticals as well as planning and implementing 1:1 ABM to scale for impact for enterprise businesses.
🔧 Responsibilities
Lead the overall marketing strategy, planning, and execution of top tier accounts (ABM)
Drive Pipeline Sourced, Influenced, Acceleration, and Deal Closure through Account Based Marketing efforts
Leverage a marketing mix of digital, events, email, and white glove experiences
Lead and partner with 3rd party vendors and agencies for ABM Discovery and Execution
Work with extended teams and collaborators not limited to Sales, Sales Operations, Experience Marketing, Executive Engagement, Digital and Campaigns, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for ABM accounts
Sound knowledge of ABM Technology and Tools demonstrating account intent data to strategize, prioritize and conversion
Maintain communication from corporate marketing and sales to field marketers on ABM efforts
Develop and roll out an ABM approach that focuses on 1:1 efforts for top tier accounts
Scale out programs for easy execution
Measure Results and generate insights with an Analytics led approach
Provide education to the field on the latest ABM structure, trends, and ideas
Stay current on the latest trends in technologies and strategy for ABM
⭐️ Who You Are
Experienced. Experience planning, implementing and optimizing ABM Programs & Campaigns.
Domain. Expertise in Account-Based Marketing strategy and program development preferred.
Go getter. Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.
Problem Solver. Strong critical thinking, creativity and can adjust on the fly
Collaborator. Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.
A strong communicator. Excellent written and verbal communication skills.
Analytical. You ask questions. Analyze the ABM Dashboard for return on investment metrics, focused on Relationships, Revenue, and Reputation.
Data Driven Storyteller. Leverage data and return on investment metrics from the ABM dashboard to develop GTM plans and communicate your team’s narrative QoQ and YoY.
Organized. Able to manage multiple simultaneous projects and consistently hit deliverables on time and to agreed quality standards.
💡 Requirements
5+ years of relevant work experience in marketing, direct experience in Account Based Marketing a plus
Proven experience effectively driving consensus across diverse teams in multiple departments, time zones, and functions with individual priorities
Demonstrated ability to present to leadership and overall strong presentation building skills
Experience in launching new and innovative ideas
Strong relationship-building skills with acute attention to detail
Experience working with large and complex sales teams
Understanding of and experience with enterprise software buying cycles
Experience and strong knowledge of how to put together a robust marketing plan for an entire year
Dynamic, confident personality that is self-motivated and capable of working in a fast-paced, high growth environment
Can-do, positive, inspiring attitude with an outside-the-box, innovative and creative mentality
Passion for software-as-a-service, platform-as-a-service and innovative thinking
Travel: 2-3 times per year
Compensation: $135,000 -150,000 | Bonus Eligible