Senior Associate - Marketing (AI Services) - Meesho

Job Title: Senior Associate - Marketing (AI Services)
Job Location: Bangalore, Karnataka
Job Listing URL: https://jobs.lever.co/meesho/d2ee3c49-9dd9-4548-b167-2733a4099e92
Job Description: About the Team

The Meesho AI Services team is dedicated to revolutionizing customer support through cutting-edge AI technologies like chatbots, voicebots, and predictive analytics. We will partner with call centers and BPOs to deliver seamless, efficient, and customer-focused operations. In addition to driving technology and process excellence, we actively manage client and partner relationships to ensure alignment on goals and continuous improvement. If you’re passionate about AI, building strong partnerships, and creating impactful change, this is the team for you!

About the Role

The Senior Marketing Associate at Meesho AI Services will play a key role in driving B2B SaaS marketing strategies, enhancing brand visibility, and generating high-quality leads through content, social media, and digital campaigns. This position is ideal for someone who has worked in a dynamic marketing team with hands-on expertise in digital marketing, branding, content creation, LinkedIn marketing, copywriting, and demand generation.
The ideal candidate will have a strong storytelling ability, a deep understanding of B2B SaaS marketing, and the ability to craft compelling content that resonates with our target audience. If you thrive in fast-paced environments and are passionate about AI-driven solutions, we’d love to have you on board!
What you will do
Drive B2B SaaS Marketing & Brand Positioning: Craft compelling messaging and campaigns to position Meesho AI Services' Customer Experience solutions as a game-changer in the customer support industry.
Lead Demand Generation & Digital Growth: Execute LinkedIn and digital marketing campaigns, optimize Website SEO, and create sales enablement content to drive leads and engagement.
Create High-Impact Content & Copywriting: Develop blogs, LinkedIn posts, email marketing copy, and case studies that resonate with B2B audiences and fuel inbound marketing.
Analyze & Optimize Marketing Performance: Track key metrics, optimize campaigns, and leverage data to improve content effectiveness and lead conversion.
Collaborate & Innovate: Work closely with sales, product, tech and leadership teams to align marketing with business goals and explore AI-driven marketing trends.
What you will need
2 to 4 years of experience in B2B SaaS marketing within an agile marketing team.
Strong content creation & copywriting skills (LinkedIn posts, blogs, email marketing, case studies).
Hands-on experience in LinkedIn marketing, SEO, and digital demand generation.
Data-driven mindset with expertise in tracking and optimizing marketing performance.
Familiarity with marketing automation tools (HubSpot, Marketo, or similar).
Creative & strategic thinker with a passion for storytelling and audience engagement.