Senior Copywriter, Performance Innovation - HelloFresh

HelloFresh is seeking a talented and collaborative Senior Copywriter to join our Performance Innovation Team and work closely with the Senior Art Director to develop and execute paid social assets. In this role, you will also work closely with our videographer, and editor to bring your creative concepts to life.  Your primary focus will be crafting scripts and copy for creative that will live on various paid digital channels to engage our target audience and drive growth. Collaboration with the growth team counterparts will be essential to ensure our creatives align with the company's overall objectives.

You will… 

• Collaborate with the Senior Art Director to develop engaging, informative, and high-performing content that supports business strategies for paid social channels
• Deliver copy that embodies each brand’s unique voice so they feel distinct and reflect our brand positioning
• Write persuasive, engaging, and impactful copy for video scripts, on screen supers, headlines, and other digital assets
• Review metrics monthly to analyze copy effectiveness and apply data to copy strategy in order to maximize performance
• Present your work and ideas with both enthusiasm and clarity
• Work closely with a videographer and editor, providing feedback both on set and in post-production
• Stay up-to-date with the latest trends and best practices in video production, design, and social media marketing to bring innovative ideas to the table
• Work closely with the growth team counterparts to understand campaign goals, target audience, and performance metrics, and ensure the video content aligns with these objectives
• Manage multiple projects simultaneously, ensuring that deadlines are met and deliverables are of the highest quality

You are… 

• Someone who loves words and wields them well. Storytelling is your forte, yet you appreciate brevity and can skillfully execute on it
• Possess an understanding of paid social content and digital media best practices
• Organized, with proficiency in time management, prioritization, and communication
• A strong presenter who can articulate ideas clearly and passionately; not just on the page, but also in person
• Communicate clearly and effectively to both internal and external audiences
• A great collaborator and communicator who works well with members of different departments and your fellow team members
• A culture fit; someone who interacts with positivity, professionalism, passion, and kindness

You have…

• A BA in Creative Writing, Journalism, or Marketing/Communications
• 5+ years of professional creative writing experience in Marketing, preferably within a DTC or CPG brand
• Must provide a link to portfolio demonstrating smart copywriting on your resume or provide PDF samples
• Strong portfolio demonstrating expertise in writing persuasive and engaging copy for digital platforms.
• Familiarity with social media platforms and their advertising formats.
• Ability to work collaboratively with cross-functional teams and effectively communicate ideas
• The ability to thrive in a fast-paced, collaborative environment
• Fluent in AP style
• Ability to work on-site 3-4 days a week

You’ll get… 

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education
• Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.