Senior Growth Marketing Manager - TripActions

The Senior Growth Marketing Manager will be responsible for developing high-velocity growth in online sign-ups, consumption, and revenue, through best-in-class growth marketing strategies and execution and across all of our different products.

You’ll own and evaluate the best way to get to the goal and then execute towards it by conducting research, formulating hypotheses, producing content, running tests and driving great insights. You will work closely with stakeholders from across the business, including product, engineering, design, finance, operations, and more to drive the business forward.

Strong creative and performance marketing skills, familiarity and comfort with different channels, analytics and data, a natural desire to be part of a team, and a positive, engaged attitude are all imperative. 

What You’ll Do:

• Develop growth marketing funnels that accelerate self-sell sign-ups and consumption
• Identify creative messaging, design language and value offerings that resonate with the market and drives action
• Run experiments at scale, analyze and share results, trends, and insights
• Produce world-class creative content
• Work with engineering, product, sales, and broader marketing to align on strategy and deliver rapid iterations
• Manage relationships with agencies and other 3rd parties as needed

What We’re Looking For:

• Minimum of 5 years of experience in a growth marketing role targeting a US-based audience.
• Proven success record driving conversions on a massive scale, preferably optimizing a PLG, B2B funnel on a SaaS product environment. We’ll ask you to clearly describe the strategies you executed and their effect on KPIs.
• An analytical, strategic thinker and a can-doer, someone who cuts to the chase quickly, sees the big picture and rolls up their sleeves to get things done
• An excellent writer with a strong sense for style. Someone that can write a copy that we can proudly present to millions of users - a huge plus
• Extensive experience in funnel conversion tactics, with a proven track record of numerous successful experiments and significant increases in conversion rates.
• Successful track record of working with product managers, copywriters, designers and analysts.