Senior Influencer Marketing Lead (Nippies) - Thrasio

Job Title: Senior Influencer Marketing Lead (Nippies)
Job Location: United States (Remote)
Job Listing URL: https://jobs.lever.co/thrasio/6c86abf0-2cf5-4cb6-a56e-0189098b2850
Job Description: We are Thrasio - Builders Welcome!

At Thrasio, we build brands, using a deep understanding of rankings, ratings, and reviews – plus supply chain and marketing smarts – to transform the art and science of commerce. Thrasio products can be found in over 80 million households, with an estimated 1 in 2 US homes having purchased a Thrasio product over the last three years. And our goal is for all of those households to be truly delighted by their purchase.

What Makes Us Unique

At Thrasio, we’re in building mode: block by block we’re working together to construct a great company. What does that look like? Everyone is a leader - we lean into opportunities, not titles. We expect everyone to behave and act like a leader. Our Leadership Principles inform the ways we work together to ensure the brands, products and services we offer truly delight our customers. Everyone is a builder - whether it’s gaining marketable new skills through project sprints outside of your own function, or standing up more efficient ways of work - we’re doing it from the ground up. Everyone belongs- a sense of belonging brings us all together. We operate as One Team.

About the Role

As the Senior Influencer Marketing Lead for Nippies, you will be responsible for ensuring that partnerships are successful for both creators and Nippies. Your will role includes setting strategy and building new growth opportunities. You will be responsible for day-to-day operations from planning to execution to reporting across social channels such as Instagram, Amazon Live, TikTok, and YouTube.
Key Responsibilities:
Source, negotiate and execute paid marketing campaigns with influencers from start to finish owning the entire process for the brands
Forecasting revenue and profit for the team and optimizing campaigns
Overseeing business and content strategy across our influencer partnerships
Leading growth efforts across influencer affiliate and paid marketing campaigns
Building monthly campaign strategies to highlight Thrasio’s brands to external partners
Creating monthly business reports (MBR) to evaluate external partners and present findings to leadership and brand team members
Managing the execution of campaign operations, analyze performance and scale influencer partnership opportunities
Continuously improving performance tracking and reporting processes; partner with finance to monitor team’s revenue and profit contribution
Managing agencies and vendors engaged to help with campaign development and execution
Create a content calendar for regularly scheduled organic posts
Engage with the replies and comments we get on our social posts
Help create and portray the brand’s personality via social media
Coordinate with our creative team to develop new creative content for the social platforms
What You Bring to the Party:
5+ years of social media marketing experience – creator / influencer marketing and ecommerce are pluses
Deep knowledge of and passion for social media marketing (Instagram, Amazon Live, TikTok, and YouTube) and loves working with content creators
Excellent communication, collaboration, and interpersonal skills, with a high level of independence and ability to manage multiple projects
A strong comfort level discussing nipple covers, cup sizes, and Nippies
A mixture of creative qualitative and analytical quantitative thinking
Advanced excel skills and an analytical mindset with strong problem-solving abilities and attention to detail
Strong organizational, planning, and decision-making skills
Ability to deal with ambiguity in a fast-paced, ever-changing environment
An undergraduate degree in marketing, communications, advertising, or public relations, or a related field from an accredited university.
What We Offer
The chance to be part of a next-gen consumer goods company that is changing the industry
A collaborative work environment as part of a dedicated brand team empowered to grow selection, sales, and profitability
The opportunity to build together with a talented, diverse and passionate team
A remote-first work environment that allows employees to manage their schedules effectively and maintain a healthy balance
Competitive salary and benefits package, tremendous on the job learning opportunities, and our Thrasher Perks program with the opportunity to purchase products at a discount
The freedom to "Be Bold", have a voice within the company and take on opportunities with less red tape