Senior Manager - Creative (Copy & Design) - Meesho

Job Title: Senior Manager - Creative (Copy & Design)
Job Location: Bangalore, Karnataka
Job Listing URL: https://jobs.lever.co/meesho/dfbc8bc8-48a7-4fff-8870-82512f439a9a
Job Description: About the Team

If you are excited about driving 10X growth for India’s only true (and profitable 😀) e-commerce platform, then this might be the role for you.

As part of the Meesho growth team, we drive end-to-end growth for Meesho: Awareness > Acquisition > Activation > Engagement > Retention > Resurrection. We are also the custodians of channelizing user intent in the most optimal way, which includes managing Meesho app Homepage, building Deal constructs; and also increasing repeat preference for Meesho through Sale events and Loyalty programs.

Creative team is the engine powering each of the above workstreams. We have a diverse mix of designers, video ninjas, storytellers, content creators who work along with their business counterparts to build impactful creatives and deliver business results. Key pods:

- Performance Marketing - Meta, Google, Play Store, etc.
- CRM - Push notifications, Whatsapp, etc.
- Branding - Sale campaigns, Surgical unlocks, Brand Identity, etc. Social Media -Instagram, YouTube, etc.
- Homepage (App, Web) & Merchandizing
- Strategic projects, e.g. grocery, AI

About the Role

As a creative manager to join our dynamic team. This role will be pivotal in developing innovative and culturally relevant creative strategies and implementing creative solutions that resonate with our diverse audience across tier 2, 3, and 4 markets of India. The ideal candidate will blend creativity with strategic thinking to drive effective campaigns that enhance brand visibility and user engagement.
What you will do
Creative Execution: Implement and execute creative strategies that align with the brand’s goals and resonate with target audiences in tier 2, 3, and 4 markets. Analyze market trends, consumer insights, and competitive landscapes to inform creative output.
Creative Excellence: Generate insight driven and innovative creative ideas that capture attention and drive engagement. Create compelling narratives that reflect the brand’s values and connect with local culture and preferences. Ensure all creative output meets the brand standard while following the project timelines Ensure alignment on vision and execution across all teams involved in the campaign.
Project Management: Work closely with designers, copywriters, and the production team to ensure cohesive and impactful campaign execution. Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration. Ensure the execution timelines are met
Performance Analysis: Monitor and analyze the performance of campaigns, using data-driven insights to refine strategies and optimize future initiatives. Provide recommendations for continuous improvement based on audience feedback and engagement metrics.
Cultural Understanding: Stay informed about local trends, language, and cultural nuances to ensure campaigns resonate with diverse audiences. Engage with local communities to gather insights and foster a deeper connection with consumers.
Stakeholder Engagement: Present creative concepts and strategies to stakeholders, incorporating feedback and ensuring alignment with business objectives. Build strong relationships with internal and external partners to enhance collaboration and project success.
What you will need
Bachelor’s degree in Marketing, Communications, Design, or a related field
7+ years of experience in creative strategy, marketing, or advertising, with a focus on the Indian market
Strong understanding of consumer behavior and market dynamics in tier 2, 3, and 4 markets.
Excellent storytelling and communication skills, both verbal and written.
Proficient in creative design and production nuances.
Experience in digital marketing and creative campaigns
Ability to work collaboratively in a fast-paced environment.
Impact and data orientation