Senior Product Marketing Manager (ACHQ and Agency) - ActiveCampaign

Job Title: Senior Product Marketing Manager (ACHQ and Agency)
Job Location: United States
Job Listing URL: https://jobs.lever.co/activecampaign/e2aa8e25-e8be-4550-a7dc-571c175d0597
Job Description: Are you a passionate storyteller with a talent for showcasing how software can empower small businesses and the marketing agencies that serve them to achieve big results? We are looking for a Senior Product Marketing Manager to join our team! As a key member of our Product Marketing team, reporting to our Director of Product Marketing, you’ll own the product go-to-market strategy for your product area(s), collaborating with the GTM teams to bring our messaging and positioning to life. You will drive cross-functional collaboration and alignment to launch product innovations that demonstrate market impact and improve customer adoption. And you’ll partner with our Product team to develop and refine the product roadmap and drive customer value. If this sounds like you, let’s create something amazing together!
What your day could consist of:
Go-to-Market Strategy: Define and own the go-to-market strategy and tactics for your product area(s), leveraging market insights, buyer personas, and competitive analysis to inform decisions.
Messaging & Positioning: Create compelling narratives for your product area(s) that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation.
Market Research: Build expertise in the target markets, segments, buyer personas, competitors, and partners for your product area(s). Educate cross-functional teams on market requirements, trends, and competitor capabilities.
Launches: Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs for your product area(s) that enhance customer satisfaction, retention, and adoption.
Subject Matter Expert: Act as the go-to resource for our internal teams for your product area(s).
Cross-Functional Collaboration: Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns.
Field Enablement: Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively.
Product Assets and Collateral: Work with the Sales and CX teams to identify and then create compelling internal tools and external collateral to drive growth and adoption of your product area(s).
What is needed:
5+ years of experience in B2B SaaS product marketing
MarTech or adjacent industry experience preferred
Background of marketing to franchises, multi-tier accounts, and agencies preferred
Experience with SMB, product-led growth and/or self-serve sales motions preferred
Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages
Strong strategic thinking, analytical, and problem-solving skills
Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios
Experience guiding cross-functional teams and collaborating with departments across the organization
Superb communications skills across all mediums, and all levels of the organization