Sr. Director of Product Marketing, Credit Card - SoFi

The Role

We’re seeking a seasoned marketer to lead the marketing function for SoFi’s suite of credit cards.  This includes owning the value proposition, go-to-market plan, acquisition and engagement strategy and leading a team of individual contributors who will deliver outcomes towards your vision.  This role plays a critical function in accelerating acquisition among our target audience and realizing the benefits of using one of our credit cards.  This is a highly cross-functional role, both within our Marketing team and the cross-functional teams such as finance, product, engineering, risk and the business unit.

What You’ll Do:

• Act as the CMO for your products with a vision on the long-term strategy & near-term execution 
• Create & lead marketing strategies based out of consumer & competitive insights
• Develop creative briefs and approve the creative that will get deployed across channels.  Iterate frequently on the product positioning, value proposition and go-to-market strategy. 
• Manage the channel allocation mix and bonus strategy to optimize acquisition
• Manage the prioritization of engagement initiatives in lifecycle marketing to drive product usage
• Partner closely with the credit risk and business unit functions to align our targeting and underwriting strategy to deliver on our profitability objectives 

What you’ll need:

• 15+ years of relevant marketing experience, including consumer product marketing, with quantifiable revenue responsibility
• Credit card acquisition experience, especially working with the credit risk function and working on key channels such as direct mail and affiliates 
• Strategy and Execution: Experience combining strategic thinking with tactical execution to drive customer acquisition through diverse channels
• Customer Research: Experience in leading quantitative and qualitative customer research and distill it into actionable insights
• Analytics: Use data to drive strategy, execution, and optimization
• Initiative & Bias for Action: Eagerness to roll up your sleeves to get things done (even the unglamorous things)
• Flexibility: Problem-solve in a fast-paced, self-driven environment
• Growth: Proven track record of building budgets and programs that support efficient growth
• Bachelor’s degree required

Nice to have:

• MBAs encouraged to apply