Vice President, Product Marketing - Okta

Overview

For the last 15 years, Okta has been on a mission to secure the identity of every application, user, device, workload and touchpoint across every organization, globally.  As we continue to evolve from an identity company to an identity security company, the role of Product Marketing has never been more critical.  We need to raise the bar on our storytelling, messaging, competitive positioning, new product launches, and depth of technical acumen to stay relevant and provide meaningful value to our customers.

In that context, we are looking for a seasoned Product Marketing leader with deep industry expertise and credibility to lead our Core PMM functions -  including Workforce & Customer Identity Clouds, Technical Product Marketing and Cross-Cloud (Platform) PMM teams. They need to be driven, hands-on, and possess deep product marketing expertise gained over many years covering SaaS and/or technical domains in a multi-persona, multi-product environment.  

This senior leader needs to be a multiplier who can build, mentor and grow a high performing PMM team. They will need to be an expert collaborator who builds relationships at all levels within a highly matrixed organization with deep people management experience and a proven track record of driving results in previous leadership roles. The Vice President will be a key voice to help influence company strategy and vision through partnerships at the highest levels of the business. They will need to lead with clarity through ambiguity and periods of change while translating business/market transitions into strategy and action. This is a transformative opportunity for the right individual looking to have a lasting impact on the industry leader in identity security.

Responsibilities

• Growing the team: Invest in the growing the core PMM skills, business acumen, and leadership capabilities of direct reports and skip levels
• Messaging excellence: Take a hands-on approach to continuously improving our product messaging to make it relevant to CIOs, CISOs, VPs of Engineering/Product, IT admins, ISVs and Developers.  Work collaboratively with the GTM PMM leader to ensure relevance across key solutions and industries. Deploy consistent and differentiated messaging across all key channels from decks, to web, to social and blogs

Competitive differentiation: Work collaboratively with the Compete Team to infuse relevant and compelling competitive differentiation into every piece of messaging, every demo and every asset Launch Excellence (in partnership with Launch Operations): Continue to invest in launch excellence for our key NPIs, across content, measurement and accountability.  Work collaboratively with to align with our quarterly Launch Week process

• Strategy and Thought partnership: Spend time with customers, analysts, and broadly in the industry to help inform product and GTM strategy.  Act as a peer and courageous thought partner to key VP/SVP level product leaders to influence roadmap and absorb their strategy
• Analyst Relations: Partner closely with AR and comms team to influence the AR agenda and perception of Okta among key industry analysts
• Demo excellence - Invest in upleveling how we ‘show the value’ to both internal and external audiences
• Field Enablement Partnership: Collaborate with GTM PMM leader to ensure the right agenda, content and impact for field (Sales, Customer Success) enablement
• Customer and Event Presence: Contribute to the creation of customer-facing and event content, while also delivering the message in key customer briefings, event keynotes, webinars, etc.

Qualifications

• 20+ years experience with at least 15+ years in PMM Enterprise Product Marketing: Significant experience in product marketing at the enterprise level, ideally reporting to SVP of Product Marketing, with demonstrated influence on CMO and Product/Sales VPs.
• Strategic Messaging & Positioning: Track record of developing impactful company and product messaging in a complex, multi-product, multi-persona, and technical environment.
• Stakeholder Engagement: Proven ability to build and maintain trusted relationships with senior and technical stakeholders, including C-level executives, influencing strategic decisions.
• Team Leadership & Development: Experienced in mentoring, engaging, and upskilling high-performing teams, fostering a collaborative and growth-focused culture.
• Willing to operate at both strategic and tactical levels, from high-level strategy to hands-on execution alongside the team to achieve excellence

 

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies: