Hue. logo

Hue.

Boston, MA

Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them. Using Hue’s shoppable UGC video technology, 20+ brands like Credo Beauty, Live Tinted, 111Skin, and more have achieved a 23% increase in sales, 35% increase in conversion and a 40-50% higher ROAS with Hue UGC. Hue’s comprehensive UGC video solutions allow brands and retailers to showcase authentic video reviews, application videos and tutorials on their e-commerce websites, ads and social channels.

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Company Details

Founded

2021

Employees

Between 5 - 10 employees

Raised

$4,461,414

Headquarters Location

Boston, MA

Public

No

Acquired

No

CEO

Janvi ShahJanvi Shah

Founders

Janvi Shah
Janvi Shah
Sylvan Guo
Sylvan Guo
Nicole Clay

Company Collections

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