Hue. Funding & Investors

Boston, MA

Hue helps brands and retailers embed TikTok-style shoppable videos on their e-commerce websites to give customers confidence to add to cart. 88%+ of customers seek videos of people trying products (i.e. social proof) before purchasing them. Using Hue’s shoppable UGC video technology, 20+ brands like Credo Beauty, Live Tinted, 111Skin, and more have achieved a 23% increase in sales, 35% increase in conversion and a 40-50% higher ROAS with Hue UGC. Hue’s comprehensive UGC video solutions allow brands and retailers to showcase authentic video reviews, application videos and tutorials on their e-commerce websites, ads and social channels.