Lifecycle Marketing Lead - Xero

Job Title: Lifecycle Marketing Lead
Job Location: Melbourne, AU
Job Listing URL: https://jobs.lever.co/xero/16496f99-0857-4f82-b3ea-4a6d9ae60604
Job Description: Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact:

As a Lifecycle Marketing Lead for our Partner Penetration stream, you will play a crucial role in supporting Xero’s global Accountants & Bookkeepers (Partners) lifecycle and engagement strategy.

Reporting to the Head of Lifecycle, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful.

You will be responsible for accelerating product adoption, utilisation and marketing generated revenue pipeline and drive continuous incremental uplifts throughout our partner channel. You’ll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.
What you'll do:
Put our customers (accountants and bookkeepers) at the core of everything you do, using a human-centred design approach to: map who our users are, what they need and design communication journeys that ensure every engagement point we have adds value.
Drive customer lifecycle programs that are commercially aligned to business goals and strategy and guiding and orchestrating cross-functional delivery across technical and non-technical teams.
Work collaboratively with Product Marketing, Partner Marketing, Regional Marketing, Partner Onboarding and Sales, and Analytics specialists to deeply understand the end-to-end customer journey.
Build communications in SFMC (emails, SMS, push), adding personalisation within assets, using dynamic content, setting up batch sends and triggered journeys at scale.
Identify and provide requirements for appropriate customer research along the lifecycle journey, to ensure we have actionable insights and are tracking and solving real customer problems.
Ideate and drive optimisation and innovation within the customer journey, ensuring that magic is happening at every touchpoint and interaction, through a continuous test-and-learn ‘never done’ approach.
End-to-end development and execution of project initiatives, within strict timelines and sequencing, through to post-analysis and continual improvement.
Own and analyse customer success metrics, including product adoption, utilisation, and marketing-generated revenue.
What you'll bring with you:
Extensive experience in email marketing and/or marketing automation platform and digital experimentation
Deep understanding of human-centred design, service design or design thinking
Experience in Salesforce Marketing Cloud, Sales Cloud, SQL, AMPscript and Google Analytics
Excellent project management skills and ability to juggle multiple projects at once
Self-motivation, achievement oriented, innovative thinking, with the ability to thrive in a highly dynamic work environment
Ability to communicate with stakeholders the “why” for each project
A deep knowledge and understanding of audience data and segmentation.

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