Lifecycle Marketing Manager - Opendoor

Location: 

Remote roles in the US are available in all states EXCEPT Hawaii, Alaska, Montana, or any US Territories.

What You’ll Need 

• At least 2 years experience in lifecycle email marketing or CRM, preferably in a startup context.
• Self-driven and motivated to work in a fast-paced, dynamic environment.
• Knack for writing or collaborating on great copy. Subject lines are your jam.
• Strong analytical ability with test and learn mentality.
• Previous experience with marketing automation software.
• Intense curiosity about data and the insights it holds about our customers.
• Comfortable editing HTML.

About the Role 

We’re seeking a dynamic Lifecycle Marketing Manager to join our Growth team and take our customer experience to the next level. As Lifecycle Marketing Manager, you will help develop the strategy and manage our customer nurturing and re-engagement experience across email, push and SMS. This person should be able to develop an experience that delivers relevant content and delights our customers while at the same time drives conversion and revenue for the business.

What You’ll Do 

• Build sophisticated nurture programs for leads and customers in various segments and stages of the funnel.
• Set up effective promotional, transactional, lifecycle, and triggered campaigns that drive growth, retention, and winback.
• Collaborate on content strategy and drive the content creation process, working cross-functionally with our copywriters and design team to move projects forward.
• Regularly report on key lifecycle marketing KPIs and campaign performance, making recommendations on how to continuously build upon the program.
• Establish rigorous A/B testing processes to test creative design, content, email cadence and timing to constantly improve performance.
• Partner with our Customer Experience and product marketing teams to uncover customer insights and develop more tailored experiences for our customers based on these insights.

Bonus points if you have 

• Ability to query using SQL.
• Experience working with Iterable.

Compensation:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The U.S. pay range for this position in most locations  is $84,800 - $119,000 annually. In the SF Bay Area of California, Seattle, and New York City Metro area the base salary range is $105,600 - $132,000. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.

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