Marketing Technology Manager - Xero

Job Title: Marketing Technology Manager
Job Location: Melbourne, AU
Job Listing URL: https://jobs.lever.co/xero/378e7f77-3f64-49df-b021-0bad9187b68b
Job Description: Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

How you’ll make an impact

Partner Marketing Operations enables Partner Marketing at Xero to perform at its best through the enablement of best-in-class data, technology and process.

As a Marketing Technology Manager, you will act as the visionary and builder for the Marketing Technology stack that powers our global partner experience. Reporting to the Head of Partner Marketing Operations and working across key Marketing stakeholders, you’ll act as the bridge between business requirements and the technical solutioning, building custom solutions to unlock new capabilities in our new partner acquisition, conversion and penetration motions. You’ll work closely with the team responsible for the configuration, delivery and integration of SaaS tools in the tech stack with the goal of driving rich data, ROI measurement and Marketing and Sales alignment. The ideal candidate will have rich engineering experience with a strong understanding of marketing technology, data flows, integration with SaaS applications, and the ability to document concepts and workflows, while also being gifted at enabling work inside of the SaaS applications themselves.

What you'll do
Reporting to the Head of Partner Marketing Operations, you’ll:

● Implement the Xero Marketing tech stack to support the acquisition and engagement of Xero’s accountant and bookkeeper channel across all geographies and channels
● Work with internal product owners to strategise and implement the end-to-end CRM operations flow, including data ingestion, enrichment, cleansing and information architecture
● Collaborate with other Marketing Technology teams working on automation, reporting, feed and creative instrumentation, providing extra bandwidth and requesting resources as needed
● Work with Engineering and Data & Analytics to deliver easily ingestible data from our third party ad platforms
● Assist with the expansion of our Segment CDP including the use of Persona's to deliver audiences, journeys, and personalisation
● Develop the building blocks of our global data feed infrastructure that powers personalisation and targeting across all channels
● Work inside our 3P data targeting infrastructure to power granular targeting across channels in partnership with Sales and Customer Engagement
● Partner with Data Analytics to instrument data-sharing pipelines (CAPI, GCLID upload, etc) and continuously improve the quality of the data we share with third-party platforms to improve bidding
● Build APIs that reach from our affiliate platform into our data pipelines, powering fraud detection, attribution and more
● Partner with Customer Engagement to build company-wide understanding of the technical capacities we can use to develop user journeys that drive conversions/upsell
● Partner with Sales on building lead-routing systems and appropriately orchestrate lead flows across self-serve and sales-assisted motion
● Act as the technology expert for Partner Marketing, consulting on technical requirements to business challenges, troubleshooting where required
● Ensure data and technology processes are embedded, measured and continuously optimised
● Proactively identifying, recommending and implementing new-to market tools that support campaign creation, creative optimisation, measurement, ABM and more in partnership with a variety of teams

What you'll bring with you

Critical competencies
● Strong technical acumen, with the ability to quickly adapt to new tools and technologies.
● Knowledge of AI/LLMs and their application within Marketing.
● Balance of technical know-how with strong business communication to add act as the business’ bridge to the technology organisation

Experience
● Expertise in a wide range of industry-leading Marketing Technology platforms such as Braze, Marketo, Salesforce, Meta and LinkedIn Ads, Google Ads (Tag Manager, Analytics), Smartify, SearchAds360, Segment, and/or Hightouch.
● Hands-on coding experience, having contributed to a major company-wide repository.Digital consultancy and implementation experience a plus.

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