VP of Revenue Marketing, New Business - Toast

Toast is driven by building the restaurant platform that helps restaurants adapt, take control, and get back to what they do best: building the businesses they love.

This is a mission-critical role at Toast, responsible for building and driving strategies to accelerate revenue growth, fuel pipeline, and support Toast's rapid expansion in the market. This is a unique opportunity to lead a high-impact team within a top-tier SaaS organization and make a significant impact on Toast’s success. You’ll bring creativity, strategic thinking, and data-driven insight to position Toast at the forefront of revenue marketing excellence.

We are looking for a leader with a high degree of curiosity, hunger for the number, and desire to make an impact. While Toast’s go-to-market engine is already one of its strategic differentiators, you will be passionate about bringing in best practices, innovating and experimenting to extend and build upon this moat.

About this roll* (Responsibilities) 

• Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel.
• Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams.
• Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively.
• Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth.
• Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences.
• Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth.
• Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing.
• Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics.
• Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations.
• Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments.

Do you have the right ingredients*? (Requirements)

• High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media.
• Strong executive presence and track record of building high performing teams.
• Track record of building programs that drive differentiation and innovation within go-to-market strategy.
• Expertise in owning and hitting a number with strong results.
• Hunger for data and measurement.
• Ability to motivate cross functional teams towards a common revenue goal.
• Thrive in ambiguity and ability to navigate standing up new programs and channels.
• Expertise across the following areas preferred: digital/inbound marketing (especially the future of SEO, traffic), paid (from brand to MOFU) and technology to drive revenue growth.
• MBA preferred, but not required

Our Spread* of Total Rewards
We strive to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry. Our total rewards package goes beyond great earnings potential and provides the means to a healthy lifestyle with the flexibility to meet Toasters’ changing needs. Learn more about our benefits at https://careers.toasttab.com/toast-benefits.

*Bread puns encouraged but not required

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